Trends to Watch Out for Salesforce Development Services in 2020-2021

Salesforce Development services are eyeing towards debugging and rectifying the business applications to run seamlessly with the implementation of the prominent tools and platforms. The use of Salesforce Development services ensures the best user experience from the application by reducing the count of delays in the production cycle.

As you all know that Salesforces is one of the top CRM tools that has a serious exposure in building efficient applications. There are several trends that are about to take place in the coming tenure 2020-2021.

In this article, you will know about some of the upcoming trends that will hit the Salesforce Development services market on a large scale.


Artificial Intelligence

Artificial Intelligence is the root ideology of all existing digital scenarios. Salesforce Development services associated with the CRM management also plans on implementing Artificial Intelligence or AI to benefit the sales department of all types of businesses. Einstein AI, or Einstein Voice, is the recent AI ideology that has been introduced a long time ago.

But this year, it is about to showcase its efficacy through the two essential products, voice assistant and voice bots. It is a UI that will help the businesses communicate with the salesforce services as well as products. The Salesforce clouds allow the AI to set up reminders to take follow up to contact the potential leads upfront that will eventually help in increasing the deal counts. Not only that but with this, Salesforce development services can also find the best opportunities or analytics to help the businesses thrive.

Mobile Optimized Application Development

The people of today are more mobile-friendly than desktops or laptops that make it a big marketing arena for businesses. Salesforce Mobile App Development Services will also enhance the concept of utilizing the SDK for developing mobile-friendly interfaces of applications and web pages to help the customers to find it more engaging to avail of the services or products. The mission of the Salesforce Development services this year 2020-2021 is to create an application that will manage CRM instances and also come up with better development of mobile apps and web pages with less coding requirements.

Customer 360

All the businesses associated with Salesforce Development services are now seeking a better CRM instance management platform to personalize and customize the marketing efforts to meet the growing requirements of the client and customer.

With the latest improvisation of the Customer 360 platform, the companies that make use of Salesforce can now keep track of the customer’s behavior on the business channels. With it, the customer’s choices will also be recorded that will give a better idea about customer demands. A better understanding of customer behavior will eventually lead to the correct modification of business and generate better sales.


Marketing Automation

Some of the strategic goals of businesses with Salesforce services require marketing automation. It will help the business achieve some routine goals that do not require regular human involvement. In Marketing Automation tools we have Salesforce Pardot and Salesforce Marketing Cloud. Pardot is a Salesforce owned product. Integrating Pardot with Salesforce is the best option as compared to other marketing automation Solutions. Pardot is a best marketing automation tool which accelerates drive sales and pipeline through social marketing, email marketing, lead generation, and many more.

This year, the Salesforce Development Services optimizes the Marketing Cloud to help promote the marketing campaigns by sending automated emails to registered customers, offering discounts to targeted customers, and other such routine works. Most of the business owners will try and avail of this methodology of Salesforce Development Services this year.


Salesforce Lightning and Lightning Web Components

Amongst all the other trends, the Salesforce Lightning is yet another strategy that results in responsive application creation for almost all platforms. The Salesforce Lightning makes use of certain components to accelerate the application performance along with the development practices. This app builder technique will help the development services create lightning pages without much code implementation. This trend in the new generation will make use of lightning components and templates to develop business applications with adequate features. Now, you can build lightning components using two programming models: Lightning web components and the original model, Aura components.

Salesforce Lightning web components are custom HTML elements built using HTML and modern JavaScript. Lightning web components and Aura components can coexist and interoperate on a page. It uses core Web components standards and provides only what’s necessary to perform well in browsers supported by Salesforce. Lightning web components are lightweight and deliver exceptional performance.



Mulesoft and Salesforce are the best and leading platforms for designing app networks which empowers the enterprise applications, devices, and data on every cloud environment. It is a highly flexible integration designed to connect Salesforce with other applications. With the integration of Mulesoft with Salesforce you have the ability to integrate several applications at the same time, you have the option to create specialized solutions, and It Allows to Connect Any System, Application, Data and Device to Unleash the Power of Customer 360.

These are a few of the trends for the Salesforce Development Services for the year 2020-2021. The Salesforce Trends 2020 is feasible for almost all industries that are seeking a productive change in their existing features. The new trends are expected to bring in more prosperity and progressive benefits for most of the businesses associated with Salesforce.


Are you looking for Salesforce consulting partner? GetOnCRM Solutions is a global Salesforce registered consulting partner based in California (USA), with offices in Canada and India. At GetOnCRM Solutions, We help customers to get their CRM off the ground with a professional implementation process catered to their specific needs. Contact us for any Salesforce requirements.