
Digital Marketing

Understanding Invalid Clicks on Google Ads: Types and Prevention Strategies
Invalid clicks on Google Ads are clicks on ads that are considered illegitimate or fraudulent. These clicks can be generated by automated clicking tools, manual clicks by someone repeatedly clicking on ads, or other malicious behavior. Here are some of the types of invalid clicks that can occur on Google Ads: Google has systems in…
#159 Google Ads Interview Questions and Answers (Basic and Advanced)
What do you mean by Google Ads? Google AdWords or Google ads ( 2019 ) is a Google advertising service which allows businesses to get featured in Google search engine and Google Display Network. Google’s search engine and its partner sites display online advertisements based on multiple factors such as keywords, interests, topics, demographics…
Online marketing plan for business by SE Ranking
Step 1. Semantic core and keyword research 0/3 Analyze competitor keywords Competitor research is one of the primary stages of the keyword collection process. The logic is simple: if a competitor’s website is ranked among the top search results, it contains keywords that already performed well on search engines, meaning that these keywords may work…