Salesforce continues to outpace its competitors in the CRM space, growing to 23.8% market share (2021) in IDC’s “Worldwide Semiannual Software Tracker, April 2022.”
Salesforce is now five times the size of its closest competitors: SAP at 5.4% and Microsoft at 5.3%. Among the top five, only Microsoft and Salesforce have consistently been growing their market share over the past four years.
Salesforce is the leading CRM for sales applications, customer service applications, marketing applications, model-driven application platforms, and enterprise community applications.
Salesforce also leads across most of the major geographic markets: Asia-Pacific (including Japan), Latin America, North America, and Western Europe.
“In this digital work-from-anywhere era, companies need to adapt their business models to address customers’ evolving needs,” said David Schmaier, President and Chief Product Officer, Salesforce. “We are grateful to be recognized as the #1 CRM by IDC, underpinning how companies across every industry continue to engage Salesforce as a trusted digital advisor who can help accelerate their efforts to build direct relationships with their customers, employees, partners, and more.”
Salesforce positions itself as a digital transformation solution, with multi-year contracts commonplace. The firm takes a “land-and-expand” strategy where one cloud solution leads to multiple cloud licenses. “This quickly makes Salesforce a ‘sticky’ product, solidifying them as a key partner for their customers,” observed Ben McCarthy of Salesforce Ben.
Michael Levy regularly writes about Salesforce and the SalesTech and MarTech spaces in his blog.
