Salesforce Admins, Is your Salesforce data giving your company a competitive edge?
Let’s face it
We all live/lived with old, purposeless Salesforce Data
It sits around like high school tapes and Walkman in the basement…Ahem ‘Okay boomer’
Except it is not gathering dust…It is the death by thousand cuts for your Org
If you have sophisticated security, backup, and other data processes
Your $, £, €, bitcoins, etc. are spent on it
Additionally, more data means a larger data breach impact
In fact, with data privacy laws like GDPR, CCPA, etc
It can lead to fines and lawsuits
The problem with old Salesforce data is deeper than just compliance and security
It impacts User Experience, Reporting, Marketing, Salesforce performance, and overall business productivity
Take a look at the PDF to learn more
Maybe send it to your boss, and get this fixed!
Remember, antiques have patina, old data is just junk
