From the golden hour glow over the infinity pool to the ambient hues that transform the space after sunset, Zeta 77 is a venue designed to move with the sun. Its soft color palette—turquoise, white, and sandy neutrals—reflects the shimmering sea and amplifies natural light during the day.
Soaring above Bluewaters Island, perched on the rooftop of the Address Beach Resort, Zeta 77 offers an immersive dining and lifestyle experience, 310 metres above sea level. With stunning views of Palm Jumeirah, Dubai Marina, and the Arabian Gulf, this open-air venue sets a new standard in sky-high sophistication. But beyond its views and layout, what truly defines Zeta 77 is its orchestration of light and mood—two elements brought vividly to life through the lens of Alex Jeffries, a premier interiors photographer in Dubai.
Where Lighting Shapes Experience
From the golden hour glow over the infinity pool to the ambient hues that transform the space after sunset, Zeta 77 is a venue designed to move with the sun. Its soft color palette—turquoise, white, and sandy neutrals—reflects the shimmering sea and amplifies natural light during the day. As night falls, subtle lighting design takes center stage, casting elegant shadows, warming textures, and igniting an intimate ambience that invites long conversations and curated cocktails.
This rhythmic transformation from day to night makes Zeta 77 not just a destination, but an experience—an ever-changing canvas of light and emotion.
Design That Breathes with the Sky
Zeta 77’s architectural flow celebrates openness. The layout is intentionally minimal, allowing the skyline to become part of the space. From its breezy cocktail bar to the private air-conditioned cabanas, every area invites a sense of ease and freedom.
Textures—woven fabric, cool stone, and glass—catch the light at different times of day, giving the space a living, breathing feel. This subtle dynamism is exactly what hospitality designers in Dubai aim to convey: spaces that evolve with time and elevate mood.
Photography That Captures Mood, Not Just Space
To translate such an atmosphere into still imagery, experience and instinct are key. That’s where Alex Jeffries excels. With a sharp eye for composition and a sensitivity to architectural lighting, he documented Zeta 77 in a way that celebrates both design and emotion.
As a specialist in interiors photography in Dubai, Alex focused on capturing not just layout and decor, but how light shapes interaction. His work reveals the space’s multiple personalities—sunlit serenity in the afternoon, golden ambience at dusk, and refined elegance by night.
Whether it’s the reflection of pool water on polished surfaces or the inviting warmth of evening downlights, every image was taken with the guest experience in mind.
Supporting High-End Hospitality Branding
Venues like Zeta 77 rely on compelling visuals to express their identity. Alex Jeffries’ imagery supports marketing campaigns, editorial placements, social media assets, and award entries, helping designers and operators communicate value, atmosphere, and intent.
While still photography took center stage in this project, many clients also partner with Alex Jeffries Photography Group for professional videography in Dubai. For destination venues where light, movement, and user experience are central to the brand, videography adds another level of depth—perfect for websites, video brochures, and digital advertising.
About Alex Jeffries
With over 15 years in the UAE’s luxury design space, Alex Jeffries is a British-qualified interiors and architectural photographer in Dubai, trusted by leading hotels, designers, and developers. He is a member of the British Institute of Professional Photography, British Master Photographers Association, and the Federation of European Professional Photographers.
His work is known for its clarity, atmosphere, and architectural integrity, capturing the heartbeat of a space with both technical precision and artistic warmth.
Let Your Space Speak – With a Leading Interiors Photographer in Dubai
Design is more than structure—it’s how people feel in a space. With Alex Jeffries’ photography, your venue’s mood, lighting, and architectural beauty are preserved and presented at their best. Whether you’re launching a new rooftop destination or rebranding an existing venue, his professional photography in Dubai will help your project shine across every platform.
