Why Salesforce is a great customer success platform?

Salesforce is one of the most used and trusted CRM platforms across the globe and it’s also  recognized as World’s # 1 CRM. It’s excellent customer service and variety of tools like AI, Einstein, Blockchain,Devops etc make it much popular over their competitors. It provides user friendly interface which is totally customizable and also various options on a single platform. It is designed in a way that fulfills the needs of any size of organization- small, medium and large enterprises.

Salesforce being the global leader in CRM ensures that it’s  customer gets the best in terms of automating their business ideas. That’s the reason, with Salesforce, many users have completely refurbish the way they manage their sales,  marketing and customer service operations and automate their business process in an entirely new way. It provides them optimized results in lead generation, simplified workload delegation and monitored opportunities better. It also helps marketers and Sales professionals with ways to track their Performance and also, increase the ROI of the company.

Apart from the above facts, let’s look at the benefits in more detail. There are five major points discussed below-

1. 360* view of Customer Data:

The most important benefit of using Salesforce is the information and facts it retrieves. It have the capability to show overall journey of the customer with in the single screen. Salesforce makes you look at every individual account, contact, associated task, event and opportunities attached to a lead, which gives companies a lot of crucial information prior to approaching the customer. 

Due to this information, companies can easily track all the information required to keep the customer profiles organized. 

2. Focus on Individual Account:

The qualified extracted information of customers enables the companies and reps to make plans for accounts independently. With this companies can easily monitor the Onboarding of their clients and track the whole life cycle of the customer which helps them to establish a connection with each and every client and an opportunity to modify your existing plans to achieve better results as Cross sell and Upsell.

Along with the above, you can also create reminders to follow up with potential customers about important events or duties.

With various Salesforce tools, you can also take a view of how much time, you or your teams have spent on each specific account. This is very useful if the company is dealing with lots of clients. This feature makes you adjust your time accordingly on the basis of priorities.

3. Helps in Increasing revenue:

With the detailed and appropriate customer information and an expert team members at the companies end, you naturally get the benefit of outstanding time management because you have all the required information and facts to prioritize work for your clients, and that will help you and the subordinates to organize tasks for different accounts according to that same criteria.

Along with that, one can also use the built-in calendar tools to better visualize the schedule for the day, week, month, or year. That means you can constantly stay on the top and prepared through all of the steps in nurturing a potential lead which will automatically helps in increasing the company ROI.

4. Collaboration with in the team:

Salesforce has an awesome collaboration app called, “Chatter”. Chatter makes communication easy with the teams and other members. It lets you talk with individuals or groups about all the happenings in your work environment.

With Chatter, you can also add different team members to accounts that require more attention. This will help in prioritizing and scheduling the tasks more appropriately so that you can work with more leads and finalize more sales.

Also, with the salesforce community cloud, you can directly interact with your partners also and can collaborate with them easily and pull all the related and required information from the single system.

5. Accessibility at your fingertips:

Since Salesforce is a cloud based product,  It can be accessed from anywhere you just need the internet access for it.

It also gives you mobile compatibility. With theSalesforce1 app it will allow you to stay in touch with your business  and your team every time you need it.

The above-stated reasons are sufficient to say, why Salesforce considered as a great customer success platform and loved among the masses.

For customized implementation and Maintenance of  salesforce for your business needs contact the Salesforce Implementation Partners in New York, Gravity Infosolutions. We are a team of Salesforce Consultants in London, thriving to answer all your queries in the simplified manner please write us at info@gravityinfosolutions.com