If you’re wondering what does Snapchat Plus do, you’re not alone. Snapchat Plus (Snapchat+) is a premium version of the standard Snapchat app, offering exclusive features, early access to experimental tools, and customization options that enhance the user experience. Launched in 2022, this subscription is aimed at Snapchat’s most active users who want more control, insight, and personalization.
Core Purpose of Snapchat Plus
Snapchat Plus adds value by unlocking features not available in the free version of the app. It’s not about removing ads or making Snapchat faster; it’s about offering additional tools that give users an edge in customization, relationships, and engagement.
Key Features of Snapchat Plus
Pin a Best Friend
This allows you to pin one friend to the top of your chat list as your #1 BFF. It helps keep your closest contact always in reach.
Story Rewatch Count
Snapchat Plus shows how many times friends rewatch your Stories, giving you deeper insights into who’s engaging with your content.
Ghost Trails
You can view a friend’s recent location history over the last 24 hours, but only if they’ve enabled location sharing with you.
Custom App Icons
Subscribers can choose from a range of unique app icons to personalize their home screen.
Solar System Best Friends
Snapchat ranks your top friends in a “solar system” display, showing how close they are to you based on interaction levels.
Chat Wallpapers
Users can personalize conversations by setting custom wallpapers for individual chats.
Priority Story Replies
When you reply to a creator or Snap Star, your reply is prioritized over non-subscribers, increasing your visibility.
Experimental Features
Snapchat Plus users often get early access to unreleased tools and experimental features before they are available to the public.
Snapchat Plus Badge
A subtle black star badge (★) appears next to your display name, showing you’re a Plus member (optional and can be turned off).
What Snapchat Plus Does Not Include
Snapchat Plus does not remove ads, guarantee more followers, or unlock any kind of unlimited Snap sending or saving. It’s focused on personalization and advanced features, not core messaging functionality.
Price of Snapchat Plus
Snapchat Plus is available for $3.99 per month, with discounts for 6-month and annual subscriptions depending on your region and platform (iOS or Android).
Is It Worth It?
If you’re a heavy Snapchat user who loves customization, values engagement data, or just wants to try features before others, then Snapchat Plus could be worth the subscription. However, if you only use Snapchat occasionally to chat or view stories, the free version should be enough.
Final Thoughts
So, what does Snapchat Plus do? In short, it enhances the Snapchat experience with features focused on personalization, social insights, and exclusive access. It doesn’t change the core app, but it does add layers of value for power users who want more out of Snapchat.
