Salesforce Tableau Integration – Salesforce is known for its acquisitions, always with a strategy to deliver comprehensive CRM features and world-class experiences to its stakeholders. However, its recent purchase of Tableau for an enterprise value of a whopping $15.7 Billion has been an unusual one. Tableau is the biggest acquisition by Salesforce ever, the last one being Mulesoft in 2016 for a cash-and-stock value of $6.5 Billion. Key takeaways from this strategic move are that Data analytics and Data Visualization are going to be two of Salesforce’s core offerings, going forward – key layers that were missing so far in their overall analytics play.
Another reason why Salesforce has targeted this BI Intelligence company is that Tableau has over 86,000 customers under its wings. This also gives Salesforce, a second headquarters in Seattle, the seat of cloud computing giants Microsoft and Amazon. If Salesforce succeeds in offering integrated services on a single cloud platform, it could soon rival leading players like AWS and Azure in their own backyard. Besides the Business standpoint, Salesforce offers a slew of brand-new features as combined capabilities of the World’s #1 CRM platform and the World’s #1 BI Intelligence platform.
Here’s a rundown of what the multibillion-dollar deal of Salesforce Tableau integration has in store for its customers.
Salesforce Tableau Integration Benefits
1. Data Analysis and Visualization to better Understand Salesforce CRM Data
A Tableau integrated framework within Salesforce provides the Data Visualization features of Tableau within the Salesforce instance. Visualizations are presented in the form of dashboards and worksheets, which can be understood even by non-tech professionals, irrespective of their level in an organization.
These visual analysis provide actionable insights at every phase of the sales pipeline. It helps sales reps make more informed decisions across the entire lifecycle – be it prospecting, lead management, pipeline coverage, account management, and more. Complex processes including Big data analytics are used to discover hidden patterns, unknown correlations, market trends and customer behaviors that help organizations make better business decisions.
2. Shift beyond CRM to Offer Analytics-driven Recommendations
Salesforce Tableau acquisition has shifted the firm’s core beyond the CRM product line – Salesforce will be a comprehensive front-office analytics platform of choice for all data. Beyond CRM, Salesforce Tableau integration offers a complete enterprise software that surrounds and owns employee and customer experiences.
Customers will now be able to find everything they need for the front office within the Salesforce instance, accelerating the integration of analytics-driven insights into core business processes. Tableau’s reputation as the World’s #1 intuitive self-service Business analytics platform will also drive user adoption and maximize benefits of analytics-driven recommendations to every user.
3. Salesforce Tableau Integration – Driving Digital Transformation
The Salesforce Tableau integration is also on keeping with the trend that data and analytics are key to Digital Transformation (DX). Google’s acquisition of Looker, another BI Intelligence software company is further proof of that. Tableau puts Salesforce in a competitive position within the largest and most preferred markets being driven by the next wave of Digital Transformation: Artificial Intelligence, Integration and now Analytics.
According to the Salesforce report, “With Tableau Salesforce Integration, Salesforce will play an even greater role in driving digital transformation, enabling companies across the globe to tap into customer data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation”
4. Deliver Seamless User Experience and Increase Productivity
Tableau integration with Salesforce puts Salesforce’s rich customer data to work by providing analytics for everyone in your organization. Users can have the departmental reporting on the same page, saving time and making better analysis of the data of different customer bases.
Tableau capabilities on Salesforce data will revolutionize the way organizations understand their data. It will allow availability of secure, meaningful data analytics views, which can be accessed via web browsers or even mobile devices.
Article Resource: DemandBlue Blogs