Why This Guide Matters
The quiet crisis of thinning locs
If your locs have started to thin, you are not alone. Many people with locs notice widening parts, sparse edges, or skinny sections that make styling stressful. For years, the conversation around thinning locs was either hush-hush or oversimplified. The result is confusion and trial and error that costs time, money, and hair.
A founder’s mission grounded in lived experience
What Naturals Love was built to change that. The platform grew out of a simple but urgent reality that far too many Black women face hair loss, and far too often the true causes are ignored. The brand’s founder, Mireille Liong, used her technology background to build a hub where education, advocacy, and practical solutions live together. The goal is bigger than selling a bottle. It is about restoring confidence, protecting natural hair rights, and giving you tools that work in daily life.
Meet What Naturals Love and Mireille Liong
From tech to natural hair advocacy
Mireille’s path went from IT expertise to publishing “Going Natural, How to Fall in Love with Nappy Hair,” to staging America’s Next Natural Model and the Bad Hair Uprooted exhibition. Those projects pulled the conversation out of the shadows and onto runways, galleries, and timelines. The result is a brand that treats textured hair with respect and offers solutions for Locs, Micro Locs, and Sisterlocks.
Building a trusted community and platform
WhatNaturalsLove.com is more than a shop. It is a community with thoughtful blogs, how-to videos, and a store filled with targeted tools. Beyond products, you will find a culture that celebrates natural hair and pushes for equal hair rights. That purpose shapes everything, from content to customer care.
Understanding Thinning Locs
Common causes of thinning in locs
Thinning rarely has one cause. The usual suspects include tight styling, over-twisting, dehydration of the strands, and a neglected scalp. Add stress, seasonal changes, or a harsh wash routine and you have a perfect storm. The fix is not a quick snip or a heavy oil. You need a calm scalp, consistent hydration, and elasticity that lets each loc bend without snapping.
Breakage vs shedding vs traction
- Breakage: hair snaps along the shaft. You see short broken hairs and weakened spots in the loc.
- Shedding: a full hair with the tiniest white bulb at the end. Shedding is normal, but long shedding trapped inside a loc can create thin points.
- Traction: continuous pulling from tight styles or accessories. Edges and nape are the first to complain.
Signs your scalp needs attention
Itchiness, dryness, tightness after retwists, and flakes that show up too soon after wash day signal that your scalp barrier wants a reset. That is where a targeted scalp serum earns its place.
The Role of a Targeted Scalp Serum
What a thinning locs serum should do
A good thinning locs serum should hydrate, soothe, and support the follicle environment. It should be simple to apply on the scalp without flooding your locs. It should also support elasticity, since hair that stretches and rebounds is far less likely to snap.
Why hydration and elasticity prevent breakage
Dry fibers break. Hydrated fibers flex. When elasticity returns, locs handle daily movement and styling with less stress. That shows up as fuller-looking parts, stronger ends, and fewer skinny spots.
Roller-on application and scalp massage benefits
A roll-on design solves the most annoying problem with scalp care in locs. You can target the roots without drenching the length. The gentle massaging action boosts circulation, and the process becomes a quick self-care ritual rather than a chore.
Inside the What Naturals Love Hair Growth Serum
Key benefits at a glance
The What Naturals Love Hair Growth Serum supports:
- Stimulation of hair growth
- Softer roots and new growth
- Revived follicles
- Deep hydration of strands
- Reduced shedding
- Soothed, less itchy scalp
- Improved elasticity that helps prevent breakage
How the formula supports a dry-scalp friendly routine
The serum is designed for direct scalp application with a roller. It is made to hydrate, calm, and keep the root area supple. That matters for loc wearers who want results without buildup. Note for locs: apply when the hair is dry.
Who it is for and when to use it
This is for anyone seeing thinning along parts, temples, or mid-shaft weak points. It is also helpful if your scalp is itchy, tight, or irritated after styling. Use it as a daily or near-daily scalp serum within a 30-day routine, then continue as maintenance.
The 30-Day Thinning Locs Recovery Plan
The plan below is a simple, realistic schedule that fits real life. It uses the Hair Growth Serum as your anchor product and adds supportive habits so you can protect new growth and shore up thinning areas.
Prep checklist before Day 1
- Take three clear photos of your scalp and edges in good light. Front, crown, and nape.
- Gather tools: the What Naturals Love Hair Growth Serum roll-on, a satin or mulberry silk pillowcase and bonnet, soft scrunchies designed for locs, and a gentle shampoo.
- Commit to low-tension styling for the full 30 days.
- Place the serum where you will actually use it. Bathroom shelf or nightstand.
Week 1: Reset, rehydrate, and calm the scalp
Goal: Comfort and consistency.
- Day 1: On dry hair, roll the serum along your parts, edges, crown, and any thinning lines. Use light pressure. Massage for two minutes with pads of fingers.
- Day 2: Repeat application on dry scalp. Focus on the itchiest zones. Gentle two-minute massage.
- Day 3: Rest from product. Do a dry massage for one minute. Hydration from within matters, so drink water with your meals.
- Day 4: Apply serum. Focus on temples and nape if they are fragile.
- Day 5: Wash day if needed. Use a mild cleanser, rinse thoroughly, dry fully, then apply a light layer of serum once the scalp is dry.
- Day 6: Apply serum. Put your pillowcase and bonnet to work at night.
- Day 7: Light application plus a short massage. Note any reduction in itch or tightness.
Week 2: Consistency and gentle stimulation
Goal: Keep the scalp calm while nudging follicles.
- Days 8 and 9: Apply serum nightly to dry scalp. Massage in small circles, moving from front to crown to nape.
- Day 10: Rest day from product. Do a two-minute dry massage.
- Day 11: Apply serum and wear a low-tension style. Avoid pulling at the front hairline.
- Day 12: Repeat nightly application.
- Day 13: Optional rinse if you are active or sweat often. Dry thoroughly, then apply serum.
- Day 14: Photo check. Compare with Day 1 to see if parts look less irritated and if the scalp is calmer.
Week 3: Strength, elasticity, and edge care
Goal: Protect new growth and reinforce weakened spots.
- Day 15: Apply serum with extra focus along thinning lines within the locs. Work in between the roots where part lines widen.
- Day 16: Serum again on dry scalp. Massage with a slow count of 60 for the hairline.
- Day 17: Product rest. Use a silk scarf at night to keep friction low.
- Day 18: Wash day or scalp cleanse if needed. Dry completely and apply serum.
- Day 19: Gentle application. Avoid heavy gels or tight retwists.
- Day 20: Edge care night. Dab serum around temples with feather-light pressure.
- Day 21: Evaluate elasticity. When you bend a loc near the root, it should flex without feeling brittle. Continue nightly application.
Week 4: Thicken, protect, and set habits for the next 60 days
Goal: Make the new routine automatic and keep momentum.
- Day 22: Apply serum. Quick massage.
- Day 23: Apply serum. Keep styles loose and low.
- Day 24: Product rest with a dry massage.
- Day 25: Apply serum and choose a protective bedtime setup. Pillowcase plus bonnet is ideal.
- Day 26: Wash day if it fits your schedule. Dry fully and apply serum.
- Day 27: Light application. Use soft scrunchies for ponytails to avoid denting or pulling.
- Day 28: Nightly application. Check if itch has stayed away.
- Day 29: Photo check in the same light you used at the start.
- Day 30: Final day of the initial cycle. Apply serum, review progress, and plan your maintenance rhythm. Most people do best with 3 to 5 applications per week after the first month.
Day-by-day schedule
If you prefer a quick view: apply serum on Days 1, 2, 4, 5, 6, 7, 8, 9, 11, 12, 14, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 28, and 30. Rest on Days 3, 10, 13, 17, and 24. Cleanse on Days 5, 13, 18, or 26 based on your lifestyle, always drying fully before applying. Always apply to dry hair if you have locs.
Technique Matters
How to roll and massage correctly
- Part the hair where you see thinning or dryness.
- Glide the roller slowly along each line. One pass is enough.
- Use the pads of your fingers to massage. Think tiny circles.
- Stop at two minutes. The aim is circulation, not friction.
How much product to use
Less is more. You want the scalp hydrated and comfortable without soaking the roots. Heavy application on the length of your locs is not necessary.
Dry hair rule for locs
For locs specifically, the serum should be used on dry hair. This keeps your routine clean and prevents product from getting trapped while the hair is damp.
Everyday Lifestyle Tweaks That Help
Protective sleeping and silk essentials
Friction fights progress. Swap cotton for a mulberry silk pillowcase and add a bonnet for double protection. What Naturals Love also offers silk scrunchies and bonnets designed for locs. Small changes at night reduce stress on edges and keep moisture where it belongs.
Wash-day choices for locs in recovery
Stick with a gentle cleanser. Rinse until the water runs clear. Avoid rushing the dry time. A cool airflow or patient air dry is better than heat. Once your scalp is dry, apply the serum along your parts and edges.
Styling without stress
If you wear updos, use soft hair ties that were made for locs and skip tight ponytails that pull the front line back. Keep retwists light during your recovery month. Your locs are building back strength. Give them space to do it.
Troubleshooting and Real-World Scenarios
Itchy scalp that won’t quit
If your scalp is still itchy after the first week, check your cleansing rhythm and water intake. Many people find that a simple rinse on Day 13 followed by a full dry and serum application calms things down. The serum is formulated to soothe an itchy scalp, so lean into a consistent nightly routine.
Edges that are thinning faster than the rest
Edges are sensitive and usually the first to thin. Dab a small amount of serum directly along the hairline and massage with feather-light pressure. Wear styles that do not ask the front row to carry weight. Use a satin scarf at night to keep edges smooth without tension.
Flaking or product buildup
If you see flakes, it may be dry scalp or residue. Rinse thoroughly on your next cleanse day and make sure hair is completely dry before you apply. Remember that the roll-on design lets you target the scalp, not the length of the locs, which helps avoid buildup.
Micro Locs and Sisterlocks notes
Smaller locs demand even lighter touch. Use the roller to trace the part lines with only one pass. Space applications across the week rather than daily if your scalp is already balanced. Keep styles loose and prioritize silk at bedtime.
What Progress Looks Like
Tracking growth without obsessing
Progress is not just inches. It is how your scalp feels and how your parts look. Are you scratching less. Do your retwists last longer because the roots are soft and pliable. Take photos at the same angle and in the same light at the end of each week. Small wins add up.
Photos, part lines, and density checks
Line up your Day 1 and Day 29 photos. Look at the part width near your crown and around the temples. If the parts look slightly less wide and the scalp looks calmer, you are on track. Keep going. Density takes patience, and consistency keeps the door open for results.
When to keep going vs when to seek help
If your scalp is comfortable and you see fewer skinny spots, continue with a maintenance rhythm of three to five serum applications per week. If you notice rapid thinning, excessive shedding, or tenderness that does not improve, get a licensed professional’s eyes on your scalp.
Community, Events, and Staying Inspired
Hair and fashion shows
What Naturals Love hosts vibrant hair and fashion shows that celebrate locs and diaspora style. If you are a model or creative, keep an eye on announcements and consider getting involved through the Facebook page.
Learning through YouTube and blogs
You can browse tutorials, event recaps, and thoughtful conversations on the YouTube channel run by Mireille Liong: https://www.youtube.com/mireilleliong. The WhatNaturalsLove blog pairs those videos with practical guides.
Finding your people on social
Share your Day 30 photos and lessons learned. Tag @whatnaturalslove on Instagram and follow the Pinterest boards for product tips, outfit ideas, and protective styles that respect your edges:
- Instagram: https://www.instagram.com/whatnaturalslove/
- Pinterest: https://www.pinterest.com/whatnaturalslove/
How to Buy and What to Expect
Where to order the serum
Ready to start. Order the What Naturals Love Hair Growth Serum here: https://whatnaturalslove.com/products/hair-growth-serum. It is a roller-on scalp serum designed to hydrate, soothe itch, support elasticity, and help prevent breakage.
Shipping and delivery timelines
Orders are processed within 24 hours on business days. Delivery typically takes 3 to 10 business days, depending on stock and weather conditions. If timing is tight, use the Chat with us button on the website for the most up to date ETA.
Getting support
This is a real community. If you have questions about your routine or need help choosing accessories for loc-friendly styling, reach out.
Email: mireille@whatnaturalslove.com
Phone: +1.347.422.6139
The Bigger Picture: Equal Hair Rights and Healthy Locs
Why this matters for long-term hair health
Healthy locs are not only about products. They live inside a culture that respects natural textures at school, at work, and on the runway. What Naturals Love was founded to change the conversation and to normalize wearing hair as it grows from the scalp. That shift removes pressure to over-style, which often leads to thinning.
Your role in the movement
Every time you choose a routine that protects your hair, you contribute to a more respectful standard. Talk about your routine, share your Day 30 photos, and show what consistent care can do. The more we normalize healthy locs, the easier it becomes for the next person to protect their edges and thrive.
FAQs — Frequently Asked Questions
1) My locs are thinning at the roots and the middle. Will this serum really help, or is it too late?
Great question, because many people assume that once a loc starts thinning, it’s game over. That’s not always true. If the thinning is caused by dryness, tension, or scalp neglect, not irreversible damage ,you can often restore strength and thickness with consistent care.
The What Naturals Love Hair Growth Serum works in two ways:
- Scalp-first approach: It hydrates, soothes, and supports the follicle environment so new growth comes in stronger and healthier.
- Elasticity boost: It makes existing strands more flexible and less prone to snapping. That matters because brittle hair breaks at the slightest bend.
Here’s the key: catch it early and follow the full 30-day routine. If you already have a loc hanging by a thread, you may need a professional repair. But for early to moderate thinning, this serum plus tension-free styles, silk protection, and regular scalp care can make a real difference.
2) How can I tell if my hair is breaking or shedding, and why does it matter for fixing thinning locs?
This is such an overlooked detail, and knowing the difference changes how you treat the problem:
- Shedding: A full strand comes out, usually with a tiny white bulb on one end (the root). Shedding is normal and part of the growth cycle. Even in locs, those hairs stay trapped inside, so you may notice them when retwisting or separating.
- Breakage: Hair snaps mid-shaft. You’ll see uneven pieces or weak spots along the loc. This is a big red flag because breakage means the hair fiber is dehydrated or under too much stress.
Why does this matter? Because serums like ours address breakage by improving hydration, elasticity, and scalp health. If your locs are breaking from dryness or tension, the serum routine is your best friend. If you’re shedding excessively from stress, hormones, or a health condition, you might also need internal support (nutrition, medical advice).
3) I’ve tried oils before and my scalp still feels dry. What makes this serum different?
Oils coat the hair; they don’t hydrate the scalp. That’s like trying to quench your thirst with lotion; it just doesn’t work.
The What Naturals Love Hair Growth Serum is formulated with Hyaluronic Acid, a moisture magnet that pulls water into your scalp and keeps it there. This is a game-changer for locs because dryness is a silent enemy. Dry scalp leads to tightness, tightness leads to scratching or over-styling, and all of that leads to thinning.
Plus, the roller design is a big deal. It delivers the serum exactly where you need it, along your parts and thinning areas, without flooding your locs. That means you get hydration where it counts without buildup.
4) How long before I see real results? Is 30 days enough?
Let’s be honest: hair growth is not an overnight thing. Anyone promising instant results is selling you a dream. That said, 30 days is enough to notice the first signs of change, especially in scalp comfort and breakage control.
Here’s what realistic progress looks like:
- Week 1: Itch and dryness start to calm down. Scalp feels more comfortable.
- Week 2: New growth feels softer and more elastic. You’ll notice fewer broken hairs.
- Week 3: Part lines may look slightly less wide, and fragile areas feel stronger.
- Week 4: Consistent application sets the stage for long-term thickening. You might see baby hairs sprouting in thinning spots.
The real magic happens with ongoing consistency beyond the 30 days. Think of the first month as rehab, and the next two as strengthening and retention.
5) I have Sisterlocks. Will this serum cause slippage or buildup in small locs?
Not if you apply it correctly. Sisterlocks and Microlocs require extra care because they’re smaller and more delicate. That’s where the roller design shines,it lets you target your scalp with just enough product so it doesn’t saturate the tiny locs.
Here’s the rule:
- Apply only on dry scalp (never damp hair).
- Use one gentle pass per part line.
- Massage with fingertips for absorption.
No need to drench the roots. A little goes a long way. You’ll get hydration without loosening the pattern or creating buildup.
6) Can I combine this serum with retwists or protective styles like buns and updos?
You can, but the key word is gentle. Over-tightening is one of the biggest culprits behind thinning locs. If you’re using the serum to recover from thinning, skip tight retwists for now and choose low-tension styles like loose buns or free styles.
If you absolutely need to retwist:
- Apply the serum on your scalp before styling.
- Ask your loctician to avoid tight pulling at the edges and nape.
- Take breaks between retwists. Your hair needs breathing room to thrive.
7) My scalp gets itchy even with protective styles. Will this serum help with that too?
Absolutely. Itch often comes from dryness or an irritated scalp barrier, especially when locs are pulled back for days. The serum includes ingredients that hydrate deeply and calm irritation, so you’ll notice relief within the first few uses.
Here’s an insider tip: don’t scratch. Itching creates micro-tears in the scalp that make things worse. Instead, use the roller to apply the serum and then massage lightly. This soothes the scalp and boosts circulation without trauma.
8) I’m scared of buildup. How do I avoid it while using this serum?
Totally valid concern. Locs and buildup are not friends. The good news is the serum is lightweight and applied in small amounts directly to the scalp, not the length of your locs.
A few tips to keep it clean:
- Always apply on dry hair.
- Do not drench your scalp; a thin line along your parts is enough.
- Stick to your wash schedule (every 2–3 weeks for most people).
- Rinse thoroughly on wash day and make sure hair dries completely before reapplying serum.
Follow this, and you’ll get hydration without the gunk.
9) Will the serum work if my thinning is caused by health issues like postpartum shedding or stress?
It can help, but here’s the truth: if your thinning is driven by internal factors like hormones, diet, or stress, you need a two-pronged approach. The serum creates the ideal scalp environment for regrowth, but you should also:
- Eat a balanced diet rich in protein, iron, and omega-3s.
- Manage stress (meditation, journaling, even short walks help).
- See a professional if you suspect hormonal imbalances.
Think of it like gardening: the serum is your water and soil care, but the seeds also need the right conditions inside your body to sprout.
10) Do I really need silk pillowcases and scrunchies, or is that just extra?
Not extra, essential. Cotton robs moisture and creates friction, which weakens the cuticle and stresses your edges. When you’re working hard to recover from thinning, you can’t afford that. Silk pillowcases and scrunchies keep hydration where it belongs and reduce tension.
What Naturals Love has a collection of 100% mulberry silk pillowcases, bonnets, and scrunchies designed for locs. Pairing these with the serum routine is like upgrading from a basic fitness plan to a full wellness program; you get better, faster results.
Final Takeaways
The 5-point recap
- Thinning locs improve with a calm scalp, hydration, and elasticity.
- A targeted roll-on like the What Naturals Love Hair Growth Serum makes application easy and precise.
- Consistency beats intensity. Follow the 30-day schedule and apply on dry hair.
- Protect progress with silk at night, gentle wash days, and low-tension styles.
- Track your wins and stay connected with the community for support and inspiration.
Where to connect online
Stay in the loop and add your voice to the conversation:
- Website product page: https://whatnaturalslove.com/products/hair-growth-serum
- Facebook: https://www.facebook.com/WhatNaturalsLove/about_details
- Instagram: https://www.instagram.com/whatnaturalslove/
- Pinterest: https://www.pinterest.com/whatnaturalslove/
- YouTube hub: https://www.youtube.com/mireilleliong
