Fashion isn’t just about clothes—it’s a way we tell stories about who we are, where we come from, and how we see the world. When it comes to street style, this storytelling takes on a special vibe, one that’s raw, personal, and constantly evolving. Whether it’s the ripped jeans your older sibling rocked in the ’90s or the bold, colourful sneakers you spot on your city’s sidewalks today, street style has a way of capturing moments in time. If you’re someone who loves trying out new looks and finds joy in mixing and matching pieces, maybe even using some handy Myntra Coupons for your wardrobe refresh, then you already know how powerful this form of fashion can feel.
Origins: The Birth of Street Style
Street style’s roots go way back—and they’re all about pushing boundaries. In the 1940s and 50s, young people began rejecting formal dress codes in favour of outfits inspired by the world around them. Across the pond, the British “Teddy Boys” embraced a sharp, rebellious look with drape jackets and quirky shoes, while in America, leather jackets and white tees became symbols of cool, thanks to legends like James Dean and Marlon Brando.
1970s–80s: Subculture Takes Centre Stage
By the 1970s and 1980s, street style had become a canvas for subcultures to express their identities. Punk rockers with their torn shirts and safety pins weren’t just making a fashion statement—they were expressing defiance. In the Bronx, hip-hop culture introduced roomy pants, bucket hats, and flashy sneakers to the forefront, shaping the way people dressed around the world. And who can forget skateboarders in sunny California, blending surf vibes with thrifted finds decades before casual “athleisure” became mainstream?
1990s–2000s: From Underground to Mainstream
The 90s and early 2000s marked a tipping point. What started in the streets was now on the radar of big fashion brands eager to capture that authentic edge. Grunge music inspired oversized flannel shirts and worn-out jeans. Meanwhile, in Japan’s Harajuku neighbourhoods, daring, colourful ensembles burst forth, and stars began curating their street-style moments. Suddenly, fashion wasn’t just for the runway—it was everywhere, immortalised by early blogs and street photography.
Social Media and the Democratisation of Style
The smartphone era changed everything. Instagram and other platforms turned the sidewalks into catwalks—no longer was fashion confined to glossy magazines. Trends flew across continents in seconds, giving voice to creators from all walks of life. Streetwear brands and high fashion started interacting in a dynamic exchange, making style more inclusive, accessible, and spontaneous than ever.
Today: A Diverse, Ever-Changing Landscape
Currently, street style is a vibrant mix of past and future. People combine thrifted treasures with luxury labels, blurring gender lines and celebrating cultural heritage from Seoul to Lagos. Sustainability is front and centre, with more folks embracing upcycling and mindful shopping. And technology continues to push creativity further, from virtual try-ons to DIY style hacks.
Street style is a conversation between you, your community, and the world around you—a way to reflect who you are every single day.
Street Style’s Continuing Impact
At its heart, street style isn’t about following rules. It’s about belonging, expressing, and evolving with the times. As virtual fashion and digital spaces rise, the soul of street style—the energy of the streets—remains the heartbeat.
Shop Your Street Style
Ready to craft your own story? Don’t hesitate to explore thrift stores, experiment with bold choices, and remix your outfit pieces. And when you want to add some fresh finds to your collection without splurging, using a Myntra Coupon Code Today can make updating your style both fun and affordable.
Because street style’s journey is ongoing—and every great look starts with a bit of inspiration and a lot of personality.
