Choosing the right Programmatic Marketing Agency can be the difference between a campaign that delivers measurable growth and one that wastes your ad spend. This comprehensive step-by-step guide breaks down everything you need to know — from setting clear goals and assessing technology stacks to running trial campaigns and finalizing a partnership. Whether you’re a small business or an enterprise brand, these insights will help you find a programmatic partner that aligns with your objectives, budget, and long-term vision.