Plauti today announced it has updated Duplicate Check on Salesforce AppExchange, providing customers new ways to integrate the checking and merging of duplicate records into their custom data entry processes. The app, which is ‘made in the Netherlands’, focuses on preventing and merging duplicate records within Salesforce. In addition to Flow Actions it also offers Apex plugins and an Apex and Rest API.
Duplicate Check, which is built on the Salesforce Platform, is currently available on the Salesforce AppExchange.
Duplicate Check is ranked as the number 1 application in the ‘Data’ category on the Salesforce AppExchange. The application can help users improve the efficiency of their sales and marketing teams and improve the customer experience by eliminating duplicate records. Most users focus on deduplicating lead, contact and account objects. Unique to Duplicate Check is a 100% native approach and the bundling of both duplicate prevention and cleaning in a single solution.
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Sten Ebenau, CEO of Plauti, explains: “Research shows time and time again that data quality is a determining factor in CRM adoption. To reduce friction for both users and Salesforce admins our aim has always been to integrate into their existing processes and not force them to use another external tool.”
“We have seen major growth during the global covid-19 pandemic”, says Sten. “Companies are postponing big projects and instead focusing on getting more from their existing data.”
Anuj Kapoor, Senior Project Director at EF Education First, says: “I really like the flexibility of Duplicate Check. It gives us exactly what we need in identifying and merging duplicates, without having to build, test and maintain a large code base.”
“We are excited that Plauti is continuing to innovate on AppExchange as they offer the ability to integrate with Salesforce,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”