1. Not Fashion. A Framework for Feeling.
We don’t always dress to be seen. Sometimes we dress to disappear, to soften, or to reset.
None of Us and Nofs are two connected brands built for those internal moments—when you need your clothes to reflect where your mind is, not where the world expects you to be.
2. None of Us: Your Armor for Quiet Days
When the world feels overwhelming, None of Us offers garments that shield without suffocating. These pieces are structured yet loose, weighty yet breathable. Designed to create space between you and overstimulation.
- Fit: Boxy, oversized, slouched
- Fabric: Double-layered cotton, loopback fleece, heavyweight jersey
- Colors: Ash grey, shadow green, industrial taupe, blackened indigo
- Feeling: Grounded. Guarded. Safe.
Wearing it feels like putting up an emotional boundary—without needing to explain why.
3. Nofs: Clothing for When You’re Ready to Return
Nofs is for the days after. When the storm has passed. When you want softness—not structure.
- Fit: Relaxed, flowing, unstructured
- Fabric: Bamboo cotton, organic linen, modal blends
- Colors: Mist, oat, soft clay, cloudy lavender
- Feeling: Light. Gentle. Restored.
There are no loud prints, no bold cuts. Just pure comfort—refined into form.
4. The Purpose is Presence, Not Performance
Unlike most fashion, these brands are not about status or aesthetics.
They are about nervous system regulation, emotional alignment, and body neutrality.
You wear None of Us when you’re overwhelmed.
You wear Nofs when you’re open.
Both serve your inner world—not the outer gaze.
5. Minimalism That Means Something
This isn’t minimalism for trend. This is minimalism for mental clarity.
- No logos
- No seasonal drops
- No unnecessary fasteners or layers
- Thoughtful seam placement for sensory ease
- Palettes that calm, not stimulate
Every piece is intentional. Every detail is functional.
6. Who It’s For
These brands speak to those who usually go unseen:
- Neurodivergent individuals
- Highly sensitive or empathic people
- Those managing burnout, anxiety, or emotional fatigue
- Artists, thinkers, feelers
- People who’ve outgrown “fashion” but still need to feel good in their skin
You’ll know this is for you—because you’ll feel understood before you say a word.
7. A Modular System for Emotional Dressing
Think of None of Us and Nofs Tracksuit not as two brands, but as one system with two emotional tones.
| Inner Mood | Choose | Purpose |
|---|---|---|
| Tired, heavy | None of Us | Weight, shielding, silence |
| Calm, light | Nofs | Ease, softness, return |
You shift between them the way your inner world shifts—without guilt, pressure, or performance.
8. Final Words: Clothes That Feel Like Consent
Most clothing tells you what to be.
These pieces ask what you need.
None of Us lets you hide without apology.
Nofs lets you soften without fear.
They don’t try to change you.
They just give you something to hold onto.
Because sometimes, getting dressed shouldn’t be about who you’re trying to become—
It should be about honoring who you already are.
