Aug 16, 2024

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Marketing Cloud Datorama: bring your data into play

Written by Ananya Panday

Datorama solves marketing data challenges, being one of the features of Salesforce Marketing Cloud. Looking for an in-depth overview of Salesforce Marketing Cloud and its benefits? Click here.

How do you imagine a typical day of a marketer? Probably, sipping coffee and brainstorming various hypothesis on how to improve brand awareness, customer satisfaction, or lead conversion. Most often, we associate marketing with design and creative chaos.

The truth is less entertaining. The core of marketing is data. So instead of coffee and generating ideas, more than 88% of marketers say they spend most of their time on reporting tasks. How come?

Modern marketers use a myriad of technologies to reach and convert customers.

Think of email campaigns, digital advertising, mobile marketing, social media, customer relationship management (CRM). Each of these stores important data for analysis.

If these sources are siloed, no surprise that marketers will spend too much time integrating them for a holistic picture of their campaigns.

Instead, Marketing Cloud Datorama can save their time and effort for more creative tasks.

Contents:

What is Datorama?

Datorama Use Cases

Datorama’s Benefits and Limitations

Datorama Implementation Package “Get Started”

What is Datorama?

Datorama is a platform to store and visualize marketing data coming from various sources.

Originally, Datorama was used in the ad technology field to help companies ease reporting for their clients. Being now one of the features of Salesforce Marketing Cloud, it suits well other industries, from automotive to publishing.

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Ananya Panday › https://thestarbiznews.com/

Ananya Panday is not your average tech blogger. Sure, she's got the brains to understand the latest AI algorithms and the jargon to explain them in plain English. But she's also got a sparkle in her eye and a way of weaving technology into the fabric of everyday life that makes it nothing short of fascinating. Born and raised in Noida, India, Ananya has always been drawn to the magic of making things work. Whether it was tinkering with her dad's old Walkman as a child or coding her first website in high school, she's always found joy in the problem-solving power of technology. After graduating with a degree in computer science, Ananya took her tech savvy to the bustling world of startups. There, she saw firsthand the transformative power of technology, not just for businesses, but for people. She witnessed how apps could connect doctors to patients in remote villages, how educational platforms could empower underprivileged children, and how social media could give voice to the voiceless. This ignited a passion in Ananya to make technology more accessible, more human, and more fun. And so, she started blogging. At TheStarBizNews, Ananya's writing is a breath of fresh air in the often-dry world of tech journalism. She takes complex topics and breaks them down into bite-sized pieces, using humor, real-life examples, and even the occasional pop culture reference to make them relatable to everyone. But Ananya is more than just a tech explainer. She's a trendsetter. She's always on the lookout for the next big thing, the gadget that will change the way we live, the app that will solve a problem we didn't even know we had. And she's not afraid to experiment, to try new things, and to share her experiences with her readers. Whether she's reviewing the latest smartphone, exploring the potential of virtual reality, or delving into the ethical implications of artificial intelligence, Ananya does it with a contagious enthusiasm that makes you want to learn more, do more, and be a part of the exciting world of tech. So, if you're looking for a tech blog that's informative, inspiring, and just plain fun, follow Ananya Panday. She'll take you on a journey through the ever-evolving landscape of technology, and you might just find yourself a little bit more tech-savvy (and a lot more excited) along the way.