Let’s just call a spade a spade. Even though BigCommerce is one of the more robust and fully-fleshed eCommerce SaaS platforms out there, it is not particularly user-friendly, and not particularly flexible.
Making anything beyond basic changes to a BigCommerce website can become resource-intensive and cost-prohibitive fairly quickly. This is why many eCommerce merchants who choose BigCommerce for their online stores also hire a developer.
Yet having an experienced developer on the payroll can also be cost-prohibitive, which is why there is a practical intermediary option in the form of working with a BigCommerce partner.
The Value of Hiring a BigCommerce Partner for Your Project
Rather than hiring a whole new member of your team to handle short-term and ad hoc projects, oftentimes BigCommerce partners can represent a viable alternative. Here are some of the reasons that it just makes sense.
- Experience with the eCommerce platform. First and foremost BigCommerce partners are not just design, development and sometimes, digital marketing specialists. They are platform specialists. If you are looking for an expert that has proven experience with the platform, hire a certified BigCommerce partner.
- Saving time and money. While it can be expensive to hire a whole new head for your organization, working with a BigCommerce partner can potentially be much more scalable.
- BigCommerce partners don’t just claim to be proficient with BigCommerce, they must demonstrate their abilities through BigCommerce representatives in order to earn the coveted “partner” title.
- Proven abilities with respect to boosting user experience. An experienced eCommerce design or development specialist shouldn’t just be adroit at making changes to a website for the sake of making changes. Rather, they should be experienced at improving a website’s user experience with an aim on boosting sales.
- Beyond design and development. While making changes to design elements and executing complex development items are important to success, some BigCommerce agency partners specialize in other disciplines. Some are dedicated to conversion rate optimization, or CRO, and others are digital marketing experts who specialize in SEO, PPC, social media marketing, email marketing or even content marketing.
- An expert ready when you need it. Hiring a whole new member of your team will incur expense even during down periods; having a BigCommerce partner on proverbial speed dial offers you much more flexibility and efficiency with respect to expenses. It also offers peace of mind so that you’ll have someone on your side when you need it.
- Innovative insights. The other thing about hiring a BigCommerce partner is that these design, development, digital marketing, and eCommerce experts in general can help you make strategic decisions that will better position your organization for growth.
These are just a few of the many reasons why it can be valuable, and make sense, to hire a BigCommerce partner – but there are others, and some might be unique to your situation.
What Are the BigCommerce Partner Tiers?
There are three BigCommerce partner tiers or levels. The first is just “partner,” followed by “preferred,” and finally by the highest qualification, “elite.
These designations are not just awarded based on demonstrated proficiency, but by how capable an organization is to meet the challenges faced by larger organizations. Hence, if your operation is enterprise-level, it’s likely best for you to work with an Elite partner.
That being said, don’t put your blinders on and assume Elite means better, across the board. While it certainly can, there are smaller partners that might have skills more closely aligned with the objectives you need to accomplish.
The bottom line is shop wisely. Don’t assume one partner or the other is better because of its tier rating.
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