When buyers visit your product page, they don’t like to scroll through long text paragraphs that include your product features. Most buyers want quick answers about your product, including what it does and how it can benefit them. You may have a lot of useful product information, but don’t know how to convey that without boring the visitors.
Explainer videos can be ideal if you’re unsure how to communicate your product value to your customers effectively. With a creative explainer video company, you can easily create explainer videos that highlight your product and its features in a clear, easy-to-understand, and engaging way.
Think: Isn’t it better to showcase your product benefits rather than just listing its features in bullet points or charts? Yes, that’s not only an effective but a powerful way to keep your audience engaged and interested in your products.
We have shared some tips to help you use explainer videos effectively, so that your customers can understand your products. If you don’t know much about explainer video creation, the ideal way to get started is to team up with explainer video makers.
1. Show the Feature in Action
It’s not always true that a feature sounds good when it’s on paper, but it may be hard for your audience to comprehend. Instead, when you create a video that somehow demonstrates the feature, the viewers can see exactly how your product works and how it can help them.
For instance, your product requires a one-click setup. Rather than just listing the feature in written content, you can show a user clicking once, and the system starting up. With this simple demonstration, there won’t be any chances of confusion. If you’re unsure about how to provide this instant clarity to your audience, you can consult explainer video makers.
2. Keep Your Message Focused on One Feature
Imagine this scenario: you watch a tutorial on using a specific product, where all its benefits are listed one after another in just 2 minutes. Is it possible to comprehend all that information?
Well, in most cases, people won’t be able to understand more than 1 or 2 features. That’s why you should focus your videos on one feature or benefit only to keep a clear overall message. You can contact the best explainer video services if you need help effectively highlighting your product’s features.
For instance, if your product has three strong features, it would be better to create three short videos that discuss each feature individually. To provide a more helpful experience, you can explain every single function with engaging visuals and voiceover.
3. Use Clear and Simple Language in Explainer Videos
You should never forget that a feature won’t be helpful if your audience is unable to understand it. So, make sure to create a video script with short sentences and incorporate everyday words to maintain readability. In addition to that, you should also avoid adding complex industry terms. Remember that your goal is to explain the benefit to your potential customers, not just the tech behind it.
If you’ve never tried explainer video creation for your brand, you should let the professional explainer video makers handle it for you. They will ensure that all visual elements of the video align with your brand’s message.
4. Focus on the Actual Product Benefits
When you’re explaining a product feature, make sure to connect it to what your potential customers actually want. You need to understand that your customers won’t care that your device charges in 30 minutes; the key benefit is that they won’t have to wait all day just to use it again.
By partnering with an expert animation team like Video Jeeves, you can effectively connect your product features to the desired outcomes. With their explainer video services, you don’t have to list the specifications in a boring format. Instead, they can help you tell a short story of how your product feature can solve a problem. Since every feature has a specific purpose, you must make that purpose obvious in your video.
5. Use On-Screen Text to Reinforce Features
It’s a weird fact that many people watch videos with the sound off. That is why, if you use simple text on the screen, you can cater to that type of audience as well. You can simply call out the feature’s name while practically demonstrating how it works in your video. It can help you convey your message even if the viewer can’t hear the voiceover.
If you don’t have relevant experience in explainer video creation, don’t worry. A professional explainer video company can assist you. These professionals have appropriate knowledge, so they add short, easy-to-read text on the screen where you can create an interesting hook.
6. Keep It Short and Engaging
When you study statistics for the average human attention span, you’ll notice that it has dropped significantly over the years. This is why timing will matter a lot when you’re explaining your product features. Keep in mind that viewers may leave your video if it drags on. For a perfect video, aim for 60-90 seconds per video.
By discussing the problem, providing a solution with your product’s feature, and explaining how it helps, you can create a video with a clear message. If you’ve already planned everything but don’t know where to sum it all up in a video, you can seek help from the best explainer video services to keep the viewers hooked throughout the video.
Final Thoughts
It’s time to showcase the great features of your products with explainer videos that make them stand out in the right way. If you’re unable to plan and create a video to promote your product to a broader audience, a trusted explainer video company can help. Make sure to team up with a skilled explainer video creator who can make your product features the solutions that your audience wants. If you’re still in doubt about how to create explainer videos for your brand, you can browse through several options for the best explainer video services and choose one relevant to your brand.
