The Global Search Engine Optimization (SEO) Services Market size was valued at around USD 81.46 billion in 2024 and is expected to reach USD 171.77 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.24% during the forecast period, i.e., 2025-30.
Global Search Engine Optimization (SEO) Services Market Driver:
Growing E-Commerce Driving Market Demand – The market growth is driven by the continuous expansion of e-Commerce penetration globally, which creates a huge demand for Search Engine optimization to make the e-commerce website appear at the top of search results. For instance, the business-to-customer (B2C) e-commerce has rapidly increased in recent years and generated above USD6 trillion in 2023, which is further expected to increase up to USD8 trillion by the end of 2027. As of 2024, more than 25 million e-commerce websites exist worldwide, among those, 3 million of them are actively using SEO services to improve their website’s visibility.
Additionally, the e-commerce website owners are collaborating with the SEO service providers, showing high demand for SEO services globally. For instance, in 2024, the company called SEO Valley has partnered with 3CIR Pty Ltd., an online education provider, to resolve the SEO-related issues in all three of their companies. Also, the EZ Rankings has provided SEO services to about 1,500 companies. Similarly, WebFX has been working dine 25 years in the industry and providing SEO solutions to companies like StockWise Auto, etc. These are the factors augmenting the size & volume of the market globally.
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Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Global Search Engine Optimization (SEO) Services Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2024
-Historical Period: 2020 to 2023
-Forecast Period: 2025 to 2030
- By Service Type
- On-page Optimization- Market Size & Forecast 2020-2030, USD Million
- Off-page Optimization- Market Size & Forecast 2020-2030, USD Million
- Technical SEO- Market Size & Forecast 2020-2030, USD Million
- Content Creation – Market Size & Forecast 2020-2030, USD Million
- SEO Consulting- Market Size & Forecast 2020-2030, USD Million
- Local and Hyperlocal SEO- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
- By Type of Entity
- Freelancers SEO Services- Market Size & Forecast 2020-2030, USD Million
- Agencies SEO Services- Market Size & Forecast 2020-2030, USD Million
- By Organization Size
- SMEs- Market Size & Forecast 2020-2030, USD Million
- Large Enterprises- Market Size & Forecast 2020-2030, USD Million
- By End User
- BFSI- Market Size & Forecast 2020-2030, USD Million
- IT and Telecom- Market Size & Forecast 2020-2030, USD Million
- E-commerce and Retail- Market Size & Forecast 2020-2030, USD Million
- Travel and Hospitality- Market Size & Forecast 2020-2030, USD Million
- Healthcare- Market Size & Forecast 2020-2030, USD Million
- Education- Market Size & Forecast 2020-2030, USD Million
- Media and Entertainment- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Semrush Holdings Inc., Ahrefs Pte Ltd., Moz Group LLC, Screaming Frog Ltd., Yoast BV, Surfer SEO Sp. z o.o., Webflow Inc., BrightEdge Technologies Inc., Conductor LLC, SpyFu Inc., WebFX Inc., Ignite Visibility LLC, iCONQUER Ltd., Mangools s.r.o., Loopex Digital, and Others
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