Let’s be real. Selling on Amazon sounds simple, right? You list a product, sit back, and watch the money roll in. But honestly… it’s not that easy. There are tons of myths floating around — and if you’re new or struggling to grow, they can totally throw you off.
So today, we’re breaking down the most common myths about selling on Amazon. No jargon, no fluff — just straight talk. This guide is here to give you the clarity you need to succeed and avoid those rookie mistakes that cost sellers time and money.
Let’s dive in.
Myth 1: You Need Thousands of Dollars to Start
Nope, not true.
You do not need $10,000 or a full warehouse to start selling on Amazon. Plenty of sellers start with just $500 to $1,000 — and they scale up over time.
If you’re going all-in on private label with bulk inventory and branding, sure — you might need more. But if you’re testing with retail arbitrage, wholesale, or even dropshipping, you can absolutely start small.
The most important thing is understanding Amazon Seller Central and building your foundation right. Need help? Just message our Amazon Seller Central Experts at Channel Supply Experts — we’ll help you plan your budget smartly.
Myth 2: Amazon Does Everything for You
A lot of people think Amazon handles everything once your product is listed. Uhh… not quite.
If you use FBA (Fulfilled by Amazon), they’ll ship your orders, store inventory, and handle returns. But the rest?
That’s your job.
- Writing high-converting listings
- Choosing keywords and adding them in the backend
- Running and optimizing Amazon PPC ads
- Answering buyer messages (especially for FBM)
- Keeping your account healthy to avoid suspension
Think of Amazon like a mall — you’ve got the space, but it’s on you to make your store awesome. That’s what we help sellers do every day at Channel Supply Experts.
Myth 3: Amazon Is Too Competitive Now
Yeah, there are millions of sellers. But here’s the secret — most don’t do it right.
Many listings are boring, unoptimized, have bad photos, no SEO, and zero ad strategy. That’s where you win. Even today in 2025, sellers who take the time to build listings, use keywords, and run good ads are dominating.
Here’s the strategy we use for clients:
- Niche down instead of going broad
- Pick products with consistent demand but low review count
- Use backend search terms properly
- Run small, smart PPC campaigns to rank quickly
You don’t need to sell hundreds of things. Just sell one thing well. And if you need help with niche research or optimization, we’re here.
Myth 4: If You Get Suspended, You’re Done
Nope. This one scares people a lot, and we totally get it. One morning your account is live, the next… Account Suspended.
But don’t panic — suspensions are fixable.
At Channel Supply Experts, we’ve helped hundreds of sellers reactivate suspended Amazon accounts. Whether it’s due to a verification issue, late shipment rate, inauthentic claims, or policy violations, there’s always a way forward.
What you need is:
- A clear, customized Plan of Action
- Evidence and documentation
- Avoiding generic templates (they don’t work!)
If you got that scary red notification in Seller Central, don’t guess. Talk to an Amazon expert first — and let’s build a real appeal that works.
Myth 5: You Don’t Need Advertising
This is one of the worst myths out there. If you’re not running Amazon PPC, your product will probably never be seen.
Even if your product is amazing, it won’t rank on its own anymore. You need ads to get:
- Visibility
- Clicks
- Sales velocity
- Better reviews and organic rankings
Start small — even $5 to $10/day can make a difference with Sponsored Products. We manage full Amazon PPC campaigns for sellers and trust us — with the right strategy, you can get real ROI fast.
Myth 6: Getting Reviews Is Easy
Spoiler alert: it’s not. 😅
Amazon is strict about reviews — no fake reviews, no giveaways-for-reviews, none of that. So getting your first reviews takes real work.
Here’s how we help sellers do it safely:
- Use the “Request a Review” button inside Seller Central
- Include polite insert cards asking for feedback
- Provide top-notch customer service
- Follow up after delivery with value, not spam
Even just 5 to 10 real reviews can boost your conversion rate big time. It’s a slow start, but it’s worth it.
Myth 7: Set It and Forget It
Nah. Amazon is not passive income… at least not right away.
Once your product is live, the real work begins. You’ve got to:
- Monitor your listing for issues
- Check for suppressed or inactive listings
- Update keywords and backend search terms
- Manage stock levels
- Optimize pricing and images over time
This is where most sellers slip — they get lazy, listings get suppressed, ads burn money, and then sales tank. But with active account monitoring, you can avoid all of that. (Yes, we offer that too.)
Myth 8: You Don’t Need Expert Help
We love your hustle. But let’s be honest — Amazon is constantly changing. What worked six months ago might be outdated now. New policies, new ad formats, algorithm updates… it never stops.
So yeah, you can do it alone — but you don’t have to.
We’ve helped sellers:
- Set up brand-new Amazon stores
- Write optimized listings that convert
- Create A+ Content (EBC) to boost conversions
- Run profitable Amazon PPC campaigns
- Appeal and recover suspended accounts
- Stay ahead with monthly account monitoring
When you work with real experts, you save time, avoid headaches, and grow faster. Simple as that.
Final Thoughts: Don’t Fall for the Myths — Build the Right Way
Selling on Amazon can be amazing — when you do it right. But if you keep believing these myths, you’ll waste time, energy, and money chasing the wrong things.
So here’s what to do:
✅ Start small and learn fast
✅ Don’t expect Amazon to do everything
✅ Use PPC and SEO the smart way
✅ Focus on reviews and account health
✅ And don’t be afraid to get help
At Channel Supply Experts, we’ve helped hundreds of sellers across the U.S. grow their businesses, fix issues, and stay profitable on Amazon. Whether you’re just starting or looking to scale, we’ve got your back.
Got a question? Feeling stuck?
💬 Talk to an Amazon Seller Central Expert now — no pressure, just real help.
👉 Visit: channelsupplyexperts.com
Let’s make Amazon work for you — not stress you out.
