A growth marketing strategy might sound fancy, but it’s pretty simple. In 2025, you might think all marketing is about growth anyway, right? But growth marketing is a bit different.
It’s not just about getting people to notice your business or bringing them in. It’s about building steady, long-term growth that lasts.
The tough part? Things keep changing—customers, platforms, and even what works in advertising. And with smaller budgets, marketers need to get really creative to stand out.
But here’s the good news growth marketing can help you attract new customers and keep the ones you already have happy.
What is Growth Marketing?
Before we get into the best growth marketing tactics for 2025, let’s quickly explain what growth marketing means.
Traditional marketing focuses on short-term goals, like creating buzz about products or services. It’s mostly about getting attention at the start of the customer journey and reviewing results once or twice a year to make changes.
Growth marketing is different. It’s flexible, uses data, and looks at the whole customer journey—not just the beginning.
The main idea is to try new things, see what works, and focus on improving the entire customer experience. This helps businesses grow steadily and keep that growth going.
Growth marketing uses tools like A/B testing, reaching customers on different platforms, and smart technology to get better results.
Since customer needs, technology, and trends are always changing, growth marketing adjusts too. It’s a great way to stay ahead of the competition and keep growing.
Ready to learn how to make it work for you? Here’s a guide to the best growth marketing strategies for 2025.
1. Full-Funnel Content Marketing
Content marketing isn’t just another growth strategy—it’s a powerful way to connect with your audience. About 70% of B2C marketers and 73% of B2B marketers use content to engage customers regularly.
What makes growth-focused content marketing different is its goal to provide value at every stage of the customer journey—not just at the start. It’s about helping customers before, during, and after they make a purchase.
To do this, you map out the customer journey and create content that fits each step.
A great example is HubSpot. They’re experts in content marketing. If you search for a marketing topic on Google, chances are you’ll find one of their pages. They create blogs for different audiences, like sales teams and customer service professionals.
But they don’t stop there. HubSpot offers free courses and certifications to help customers get the most out of their tools. They use case studies to show why their product is worth buying and create blogs and eBooks to attract new audiences.
They also use social media—both paid and free—and host webinars that bring in thousands of attendees. HubSpot’s approach shows how content marketing can drive real growth when done right.
2. Innovative Search Engine Optimization
SEO (Search Engine Optimization) works closely with content marketing to help businesses grow. Even with new technologies like AI changing how search engines work, SEO is still essential for attracting and engaging customers.
SEO helps people find your products and services, not just when they’re starting their buying journey but over time. The higher your website ranks, the more trust you build with your audience, leading to more loyal customers.
But SEO isn’t just about picking keywords or posting lots of content anymore. You need to focus on giving users a great experience and real value. For example, improving your website’s speed and ease of use can make a big difference.
You also need to adjust to new trends, like voice search. With over 4.2 billion voice assistants in use by 2023, more people are using voice commands to search online. Adding natural, conversational keywords to your content can help you reach this audience.
A simple way to boost your SEO is by answering common questions your customers ask. For example, YouTube’s FAQ page is clear and easy to use, helping it show up in top search results and Google’s featured snippets. This kind of content can make your business more visible and drive steady growth.
3. Community Building
Communities have become a big part of the digital world today. Social media and sites like Reddit are pushing businesses to connect more with their customers.
Building a community for your brand is a great way to keep customers engaged and loyal. It creates strong emotional bonds, which helps you keep customers longer and even turn them into brand promoters.
A great example of this is GitHub, a platform for developers. GitHub has built-in community features that encourage coders to work together on projects and solve problems.
They offer tools to track contributions, follow projects, and even hold challenges to bring people closer. This focus on community helped GitHub get over 100,000 users in its first year.
Creating a community also helps businesses understand their customers better. By nurturing your community, you can learn what challenges they face, what goals they have, and how to help them, which makes it easier to grow your business.
4. Referral Programs
Referral programs are one of the best ways to grow your business today. As customers start to ignore traditional ads, they trust recommendations from people they know more. In fact, 92% of people trust referrals from friends or family. Referral marketing helps you take advantage of this powerful word-of-mouth.
A great example is Dropbox. Instead of giving money for referrals, Dropbox gave users extra storage space when they invited friends. For every new user, they got 500MB of free storage, up to 16GB. This program worked so well that it led to a 3900% growth in just 15 months. Dropbox also made it even better by giving rewards to both the person referring and the person they referred to, plus they made it part of the sign-up process.
Another great example is Sephora’s Beauty program, where customers get rewards not just for referring others, but also for things like making a purchase. This shows just how effective referral programs can be in growing your business and keeping customers engaged.
5. Leveraging Customer Psychology
Growth marketing is a mix of creativity and strategy. It’s about connecting with your audience by understanding their feelings, interests, and sometimes their fears.
Today, customers take longer to make a purchase because they’re afraid of choosing wrong, which can lead to abandoned carts and lost sales.
A great way to encourage quicker decisions is by using customer psychology. For example, many companies use “Fear of Missing Out” (FOMO) to create a sense of urgency.
For instance, Booking.com shows how many rooms are left, and Amazon highlights how many items are in stock.
In 2025, there are many ways to use FOMO in your marketing strategies, like showing live purchase alerts on your website or offering limited-time discounts to encourage fast decisions.
6. Hyper-Personalization
Almost 99% of marketers say that personalization helps build stronger relationships with customers. Since the best growth marketing strategies focus on both gaining new customers and keeping the ones you already have, personalization is super important.
With tools that collect data and AI, it’s now easier than ever to add personalization to your marketing. Companies like Netflix, Amazon, and Walmart use AI to recommend products based on what customers have bought, searched for, or browsed.
Spotify does something similar. They use listening data to suggest new music to users. They even run “Spotify Wrapped” campaigns that show users their favorite tracks, making the experience fun and personal.
This not only gives customers a more personalized experience but also encourages them to share their Spotify stories with friends. In 2020, Spotify Wrapped helped increase app downloads by 21% in just one week, showing how effective personalization can be in growth marketing strategies.
7. Re-Engagement Campaigns
Good growth marketing strategies help you keep your existing customers, which can boost your revenue. In fact, reducing customer loss can increase growth by 50%.
Re-engagement is easy today. You can use ads on Facebook or Google to bring people back to your website. Email tools can also remind customers about abandoned carts and give them personalized product suggestions.
CRM tools let you track how engaged your customers are, so you can focus on the ones who need more attention. For example, Groove used this method to find inactive subscribers and lowered their customer loss rate to just 1.6%.
Old Navy does a great job of re-engaging customers. When people stop opening their emails or making purchases, they ask them to update their preferences so they can send more useful content. They also offer a free treat on customers’ birthdays if they share their birth date.
8. Event Marketing
As the digital world gets busier, people are looking for more meaningful connections, especially after the pandemic. That’s why event marketing has become so popular. Studies show that the right events can bring up to 500% ROI.
Event marketing works really well for B2B businesses too. Around 97% of B2B marketers say live events help them achieve better results. Events let businesses connect with customers in a personal way, beyond just ads. They’re also a great chance to show expertise.
Today, events don’t have to be in-person to be effective. In fact, 93% of event marketers are planning more virtual events, like webinars, online video streams, and even AR/VR experiences.
For example, Microsoft hosts both online and in-person events for different audiences, like business leaders, developers, and everyday consumers. These events help them network, share product updates, and create buzz, all of which support their growth marketing strategies.
9. Disruptive Marketing
Many growth marketing strategies involve trying out new ideas and experimenting. Sometimes, to grow quickly, you need to think outside the box and connect with customers in unique ways. Disruptive marketing is all about shaking up traditional methods by using creative experiences and new technologies.
Although the effects of disruptive marketing may not last long, it’s a great way to show your expertise and get people excited about your brand. It also helps you stand out from the competition.
The key to disruptive marketing is to find new ways to reach your audience. A great example is Netflix. After the success of Squid Game in 2022, Netflix set up “red light, green light” dolls in various places around the world to celebrate the show’s return. These dolls interacted with people, allowing them to win prizes if they completed the game successfully. This was a fun and creative way for Netflix to build excitement for a show that wouldn’t be released for another year.
10. Influencer Marketing
Influencer marketing has become even more powerful as the creator economy grows. Today, people trust influencers to help them choose the right products. By 2025, influencer marketing is expected to be worth $24.1 billion, with more companies working with influencers to reach their target audience. Platforms like TikTok and Instagram have made it easier for brands to team up with influencers.
To make the most of influencer marketing in 2025, businesses will focus on working with smaller, authentic influencers and creating real, natural content. It’s no longer just about paying celebrities.
For example, Fashion Nova has grown by teaming up with 5,000 influencers who share relatable content. This helped them earn over $500 million in 2021.
11. Empowering Existing Customers
Growth marketing strategies focus on keeping customers happy even after they buy. Instead of just aiming for sales, it’s about keeping customers engaged. A great way to do this is by making the onboarding process fun and easy, like using games, so customers feel connected to your brand.
Help customers understand how to use your product, and they’ll be more loyal. Start by figuring out any problems they might have and create an easy process to fix them. For example, Shine has a high completion rate by using progress bars and offering simple steps. They even celebrate with digital confetti when customers finish a step.
12. Social Proof
In today’s world, customers trust other people’s opinions more than ever when making buying decisions. They want to see proof that a company can deliver what it promises. This is where social roof becomes essential in your growth marketing strategies.
Social proof helps customers feel confident in their choices by using reviews, testimonials, and quotes. You can create social proof in many ways, like encouraging customers to use your branded hashtags, sharing user-generated content, or partnering with influencers.
A great example is Airbnb. They found that nearly half of guests check a host’s profile before booking. Hosts without reviews were much less likely to get bookings. To fix this, Airbnb made it easier to leave reviews for both guests and hosts, with a system that encourages both sides to share feedback within 14 days.
13. Using Freebies to Increase Sales
Everyone loves getting something for free, especially when they’re unsure about making a purchase. As consumers become more cautious about their spending, they want to feel confident that they’re getting value before committing.
Offering product demos or free trials is a great way to drive growth, especially for SaaS companies. With a “freemium” model, businesses allow customers to try their product or service for free, so they can see its benefits firsthand and develop interest.
For example, True North offers a free trial of its growth marketing platform, giving customers full access to its best tools. The goal is for customers to rely on the platform so much during the trial that they won’t want to lose access.
In web development, companies often offer free templates to attract customers, hoping they’ll later upgrade to premium versions.
Free tools can also build trust and show the value of a business. CrazyEgg, for instance, offers free tools for keyword research in exchange for an email address, which helps the company build leads to nurture later. Similarly, a business offering a free design tool, like an online shirt printing service, can hook potential customers into exploring paid options.
14. Solving Problems
The businesses that grow the fastest and stay successful are the ones that solve real problems for their customers. Most companies start by focusing on one problem they want to fix.
But as customers’ needs change and the market shifts, priorities can also change. That’s why it’s important to regularly ask customers for feedback. This helps businesses understand what’s working, what’s not, and find new ways to grow.
By listening to customers, companies can create better solutions and stand out from competitors. For example, Microsoft keeps improving its Teams platform by asking users for their opinions.
Microsoft allows customers to share ideas, ask questions, and suggest new features. This helps them stay updated on what users truly need.
15. Cross-Channel Marketing
to improve your growth marketing strategy in 2025, it’s important to go beyond just basic marketing. Customers now expect to connect with brands in different ways, so businesses need to reach them on multiple channels.
Cross-channel marketing helps you stay connected with customers wherever they are. This includes using SMS, push notifications, social media, emails, and more. By using these channels, you can keep in touch and build strong relationships with your audience.
The key to success is knowing where your customers interact with your brand. By tracking their journey and using data, you can find the best ways to connect with them.
A great example is Mercedes-Benz. They use a mix of paid, owned, and earned media along with influencer campaigns on social media. They also use branded hashtags to keep customers updated on new products.
Conclusion
In conclusion, a good growth marketing strategy is crucial for businesses that want to succeed and grow. It’s all about building strong, lasting relationships with your customers and adapting to changes in the market. By connecting with your customers at every stage, from the first time they hear about you to after they make a purchase, you can keep them coming back.
A solid growth marketing strategy involves using data to improve what you offer, reaching customers through multiple channels, and building trust with things like reviews and testimonials. Offering free trials or product demos is also a great way to attract new customers and keep them engaged.
Businesses that try new things, like working with influencers or testing creative marketing ideas, will stand out and grow faster. Listening to your customers and making changes based on their needs is important. Companies like Microsoft and Mercedes-Benz show how listening to customers and staying connected across different platforms can lead to great success.
In the end, growth marketing is not just about making a sale—it’s about giving value to your customers and earning their loyalty. By focusing on these strategies, your business can grow steadily and keep customers coming back
