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Despite stop motion animating being developed in 1898, companies are prepared to pay more for it. Why? That’s because it provides a level of realism in the finished product that computer-generated imagery (CGI) can’t. The 2023 survey found that animation and motion graphics services are 40% better at getting people to watch the entire video than other types of animated videos.
What Makes Stop Motion Different From Other Animation Formats
Most Animations are Kinetic. Each frame is a stop motion.
There is a photograph included in each frame. Objects are moved a small fraction of an inch. Thousands of pictures put together make up a 2-minute film. The film is produced using the touch, handcrafted result and this generates an emotional response.
It is more than mere preference. Visual psychologists show that humans put more trust into Hire animation and motion graphics company and visually pleasing handmade content than sophisticated computer animation. That, in turn, has an impact on trust in the brand.
Why Brands Still Hire Stop Motion Studios in 2024
Stop-motion has not been completely retired by high profile celebrities. It has been embraced by them.
PepsiCo’s stop-motion ad to promote its new South-east Asian product was organically viewed 3.2 million times in 11 days. They aired a stop-motion series with actual IKEA products. These two ads were successful because of their novel and targeted formats.
When compared to other video types, brands that work with animation and motion graphic companies mainly focused on stop motion have better social engagement.
What Does a Stop Motion Project Actually Cost
A simple short stop motion film with props could cost anywhere between $3,000 to $8,000. Custom sets and puppets could add an additional $25,000 to a product-aimed and complex production.
This is where overseas brands may want to consider Hire motion graphics animation services from India, stop motion animation studios may deliver the same quality of work, and save between 40% to 60% of what it would cost to make a product-focused, elaborate production, without compromises to frame rate or script.
How a US Retail Brand Cut Costs With Indian Stop Motion Services
For a holiday commercial, a medium US fashion retailer needed six stop-motion videos created to showcase goods. The total cost of the entire production would be between $90,000 and $120,000 locally.
It reached out to an animation company specialising in motion graphics animation services in USA with its manufacturing hub in India. A total of $41,000 was spent. Everything arrived promptly. Their click-through rate was 28% better than the last computer-generated imaging (CGI) ad and it was placed on YouTube and Instagram.
What to Look for When Choosing a Stop Motion Partner
Motion graphics and animation services companies often say they specialise in stop motion, but really don’t. Don’t ask for a portfolio, ask for a stop motion reel.
Pay attention to these aspects. Consistency in frame rate. Smooth blending of CG and real elements. Clear set design quality. Evidence of actual photography of tangible products, not just CGI.
