Jul 29, 2025
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Always Do What You Should Do | Adwysd Clothing | Official Shop

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Comme des Garçons & CDG – A Complete Guide to the Revolutionary Fashion Empire In the world of fashion, few brands have challenged the status quo quite like Comme des Garçons. Known for its disruptive aesthetics, radical silhouettes, and anti-fashion stance, Comme des Garçons—often abbreviated as CDG—has grown into a global fashion powerhouse. Whether you're a fashion enthusiast or new to the brand, understanding the essence of Comme des Garçons is like unlocking a portal into the intersection of art, identity, and rebellion. Origins of Comme des Garçons: The Birth of a Vision Founded in 1969 by legendary Japanese designer Rei Kawakubo, Comme des Garçons translates to “like boys” in French. This name itself hints at Kawakubo’s intent to blur gender lines and ignore societal expectations. Starting in Tokyo, the brand was launched at a time when the fashion world was dominated by Western ideals of beauty and symmetry. Kawakubo didn’t just introduce a new line of clothing—she introduced a whole new philosophy of design. By 1981, the brand made its debut in Paris with a collection that left the fashion world stunned. The pieces were mostly black, filled with rips, holes, and asymmetry, challenging the notions of glamour and beauty. Critics initially called it “Hiroshima chic,” but soon the brand gained a loyal following among those who understood that Kawakubo wasn’t designing for trends—she was designing for change. Philosophy and Aesthetic of CDG What sets Comme des Garçons apart is its intellectual depth. While most fashion brands focus on trends, CDG builds collections around concepts—often abstract, often provocative. Kawakubo designs based on feelings, ideas, and social commentary rather than commercial appeal. Key Characteristics of CDG’s Design: Deconstruction: Garments are often taken apart and put back together in ways that defy traditional tailoring. Androgyny: The clothes often ignore gender norms, making them appealing across the gender spectrum. Asymmetry: One sleeve longer than the other, uneven hems, and unbalanced shapes are common. Minimal Color Use: While black is the brand’s iconic color, Kawakubo uses color sparingly but meaningfully. Experimental Fabrics: CDG collections frequently feature unique materials like rubber, plastic, or raw-edged textiles. Expansion of Comme des Garçons – Beyond the Runway Over the years, Comme des Garçons has grown far beyond a single label. It has evolved into a fashion universe filled with sub-labels, collaborations, retail stores, and a cultural influence that touches everything from streetwear to luxury fashion. 1. CDG – The Streetwear Spin-Off In 2018, Comme des Garçons launched CDG, a line created for a younger, streetwear-focused audience. Unlike the high-concept runway collections, CDG features bold graphics, logo-heavy pieces, and accessible price points. It includes everything from graphic tees and hoodies to outerwear and accessories, making CDG a bridge between high fashion and street culture. 2. Comme des Garçons PLAY The PLAY line is one of the most recognizable and commercially successful sub-labels. Featuring the famous heart-with-eyes logo by artist Filip Pagowski, PLAY offers casual basics like: T-shirts Long-sleeves Knit cardigans Polo shirts It’s also responsible for one of the brand’s most famous collaborations: the CDG x Converse sneakers, which are a streetwear staple around the globe. 3. Comme des Garçons Homme / Homme Plus These are more tailored, menswear-focused sub-lines. Homme Plus is known for experimental runway looks, while Homme Deux offers refined tailoring and suits. These lines cater to those looking for CDG’s intellectual edge with a wearable, sophisticated spin. 4. Other Sub-Labels Under the CDG Umbrella Comme des Garçons SHIRT: Focuses on shirts and smart-casual menswear with quirky twists. Noir Kei Ninomiya: Designed by Kei Ninomiya, this sub-label is known for intricate constructions and all-black ensembles. Junya Watanabe Comme des Garçons: Run by Kawakubo’s protégé, this line blends workwear, denim, and avant-garde details. Collaborations That Shaped CDG’s Street Cred Comme des Garçons is one of the pioneers of high-fashion collaborations, long before it became a marketing trend. Kawakubo has worked with some of the biggest names across fashion, retail, and even tech. Notable Collaborations Include: Nike: CDG has dropped exclusive versions of the Air Force 1, Dunk, and Air Max. Converse: The Chuck Taylor series featuring the PLAY heart logo became a global phenomenon. Supreme: The streetwear giant has partnered with CDG for capsule collections that blend underground cool with avant-garde aesthetics. Gucci: The two titans teamed up for limited-edition handbags, showcasing mutual respect across fashion houses. Vans, New Balance, and Salomon: For footwear collabs that push boundaries. These partnerships have helped Comme des Garçons retain cultural relevance while expanding its influence beyond traditional fashion channels. Retail Revolution: Dover Street Market Rei Kawakubo and her husband Adrian Joffe also founded Dover Street Market (DSM)—a concept store that embodies CDG’s creative ethos. With locations in London, Tokyo, Los Angeles, Beijing, and New York, DSM is a curated space where fashion meets art. The stores are known for: Constantly changing interiors Exclusive capsule drops A blend of luxury, streetwear, and emerging designers Dover Street Market isn’t just a store—it’s a cultural experience, attracting fashion lovers, creatives, and collectors worldwide. Comme des Garçons and Cultural Impact Beyond fashion, CDG represents non-conformity and intellectual freedom. It's become a symbol for artists, designers, musicians, and thinkers who value originality over popularity. CDG in Pop Culture: Celebrities like Kanye West, Pharrell, Drake, and A$AP Rocky have worn CDG. It’s referenced in music, editorials, and streetwear forums worldwide. Its influence is felt in countless emerging brands that mimic its DIY, deconstructed look. Rei Kawakubo was also honored by the Metropolitan Museum of Art’s Costume Institute in 2017 with an exhibition titled “Art of the In-Between”, becoming only the second living designer to receive such recognition after Yves Saint Laurent. Conclusion: Comme des Garçons – A Brand Without Limits Comme des Garçons is not simply a fashion label—it’s a cultural movement. Whether it’s through the CDG streetwear line, the PLAY logoed essentials, or high-art runway pieces, the brand has managed to remain both radical and relevant for over 50 years. Rei Kawakubo has always said that she doesn’t design clothes—she designs ideas. That philosophy is evident in every collection, collaboration, and concept store the brand touches. In a world that often favors trends and conformity, Comme des Garçons is a bold reminder that fashion can still be a platform for expression, challenge, and transformation.

Always Do What You Should Do & Adwysd Joggers – Where Discipline Meets Streetwear

In a world full of distractions and noise, one message has carved its place in the fashion and motivational landscape: “Always Do What You Should Do.” It’s not just a phrase printed on clothing—it’s a mindset, a culture, and a personal reminder to stay on track no matter what life throws your way. The brand ADWYSD takes this message to the next level, offering fashion that speaks louder than hype, merging self-discipline with cutting-edge streetwear aesthetics. At the heart of this movement are the Adwysd Joggers—a staple that blends comfort, durability, and motivation into one powerful garment.

The Philosophy Behind “Always Do What You Should Do”

Unlike traditional fashion slogans that promote rebellion or trend-chasing, “Always Do What You Should Do” represents clarity, focus, and accountability. It’s a powerful statement, especially in today’s fast-paced world where distractions are constant and attention is fleeting. This mantra reminds individuals to stay true to their values and commitments, even when it’s hard.

This phrase is more than catchy—it’s a lifestyle code. It resonates with entrepreneurs, creatives, athletes, students, and dreamers. Whether you’re grinding in silence or building a future no one understands yet, this phrase acts as a personal motivator. It tells you: Stay disciplined. Stay focused. Don’t fold.

The brand built around this phrase, ADWYSD, incorporates these values into every drop. It doesn’t follow fleeting trends—it builds an identity based on purpose, passion, and perseverance.

The Rise of ADWYSD in Streetwear Culture

Streetwear is about self-expression. From bold slogans to unique cuts, it allows individuals to express their beliefs without saying a word. ADWYSD has taken full advantage of this space by offering gear that carries meaning. Instead of just focusing on design, ADWYSD focuses on message + quality. And people are listening.

From music artists to lifestyle influencers and even fitness enthusiasts, ADWYSD has been seen across different circles. It’s not just for streetwear lovers—it’s for anyone committed to self-betterment. The minimalist aesthetic and monochrome palette make it extremely wearable, while the bold typography ensures that the message is never lost.

And nowhere is this brand ethos more visible than in its most loved product: the Adwysd Joggers.

Adwysd Joggers: Style Meets Purpose

Among the brand’s wide range of apparel, Adwysd Joggers stand out as an everyday essential. They combine streetwear fashion with activewear functionality. Whether you’re working out, chilling, traveling, or grinding in your creative space, these joggers are made to move with you.

Key Features of Adwysd Joggers:

  1. Premium Fabric – Most joggers are made with high-quality fleece or brushed cotton, offering both breathability and warmth.
  2. Tapered Fit – Gives a modern, sleek silhouette while allowing flexibility and comfort.
  3. Elastic Waistband with Drawstring – For a personalized and secure fit.
  4. Deep Pockets – Practicality meets utility; your essentials are always within reach.
  5. Bold Branding – The iconic “Always Do What You Should Do” slogan is either printed or embroidered on the leg, making a statement without trying too hard.
  6. Durability – Designed to handle everyday wear without fading, pilling, or sagging.
  7. Color Variety – While the brand sticks to its core monochrome vibes (black, grey, white), limited edition colorways occasionally drop to keep things fresh.
  8. Gender-Neutral Fit – Designed for everyone; the joggers flatter both men and women.

These joggers are a statement piece, a performance wear, and a casual go-to—all in one.

Why Adwysd Joggers Have Become a Lifestyle Staple

People don’t just wear Adwysd Joggers for comfort—they wear them because they represent something. Every time you pull them on, you’re aligning with a vision, a goal, a promise to yourself. They symbolize dedication, even when no one is watching.

Here’s why they’re so loved:

  • Functional Style: Suitable for workouts, casual hangs, or even creative work sessions.
  • Emotional Wear: It’s clothing that speaks your values.
  • Community-Driven: Wearing ADWYSD joggers connects you to others with the same growth mindset.
  • Instagram-Ready Looks: The sleek fit and impactful messaging make them perfect for style content.

In essence, these joggers are a daily uniform for people on a mission.

How to Style Adwysd Joggers

If you think joggers are just for lounging, think again. ADWYSD joggers are made to be versatile and fashion-forward.

1. The Street-Grind Look

  • Pair black Adwysd joggers with a matching hoodie or crewneck.
  • Add a puffer vest and minimal sneakers.
  • Finish with a cap and some silver accessories.

2. The Gym-to-Street Fit

  • Match your joggers with a fitted performance tee or tank top.
  • Layer with a zip-up jacket.
  • Go for performance trainers and a duffle bag.

3. The Chill-Mode Vibe

  • Joggers + oversized tee + slides = clean and effortless.
  • Add a side bag or crossbody for utility.

4. The Elevated Casual

  • Tuck in a white tee and throw on a bomber or denim jacket.
  • Neutral sneakers or high-tops for the win.

The joggers give you flexibility to dress up or down, but always stay grounded in confidence.

The Movement: More Than Clothes

ADWYSD isn’t about building a massive fashion empire—it’s about starting a global mindset shift. Every hoodie, tee, and jogger is a reminder that you control your habits, your time, and your outcomes. And while that’s an internal journey, ADWYSD lets you wear that journey proudly on the outside.

In a culture that often promotes laziness, clout-chasing, and shortcuts, ADWYSD offers an alternative: Work hard. Focus. Do what you should do.

Whether you’re waking up for a 5AM run, pulling an all-nighter for your startup, or grinding through personal struggles, ADWYSD has your back—literally and metaphorically.

Conclusion: Wear the Mindset. Live the Message.

“Always Do What You Should Do” is more than a catchy phrase—it’s a personal commitment, and ADWYSD joggers are the uniform of that commitment. With a blend of style, comfort, durability, and meaning, these joggers have become more than fashion—they’ve become a symbol.

In a world where it’s easy to lose direction, ADWYSD joggers remind you of the path. Every time you wear them, you’re choosing discipline over distraction, consistency over chaos, and growth over comfort.

So, whether you’re hitting the gym, heading out with friends, or grinding silently, remember this:

Do what you should do. Every day. In every way. And do it in Adwysd Joggers

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