Oct 1, 2025
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Why the Labubu Trend Is Taking Over Canadian Collectors

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recent years, Canadian collectors have witnessed a fascinating shift in the world of designer toys. From vinyl figures to limited-edition releases, collecting has evolved beyond traditional hobbies and has transformed into a cultural phenomenon. Among the many brands and characters making waves, one name stands out more than the rest: Labubu. This quirky, mischievous creature has taken over shelves, online communities, and conventions across the country. The Labubu trend is not only redefining what it means to be a collector in Canada but also reshaping the way fans interact with art, design, and nostalgia.

The Origins of Labubu

Labubu was created by the Hong Kong-based artist Kasing Lung, who has built a reputation for designing whimsical characters inspired by childhood imagination and fairy tales. Labubu, often recognized for its wide mischievous grin, big round eyes, and eccentric charm, is part of the “Monster” universe crafted by Lung. Originally released in collaboration with the designer toy brand POP MART, Labubu quickly gained popularity across Asia and gradually spread worldwide.

What makes Labubu unique is the blend of innocence and mischief in its design. Unlike many mainstream toys, Labubu embodies both cuteness and eeriness, attracting a wide range of audiences. This duality resonates with collectors who seek something different—something that challenges traditional notions of what a collectible figure should look like.

Why Canadian Collectors Are Falling in Love with Labubu

Canada has always had a diverse art and design scene. From Indigenous artistry to modern pop culture, Canadians value creativity and unique forms of expression. Labubu fits perfectly into this cultural fabric. The character is not simply a toy; it is an art piece, a conversation starter, and in many cases, a status symbol among collectors.

The accessibility of POP MART stores and blind-box culture has made Labubu increasingly popular in cities like Toronto, Vancouver, and Montreal. Blind-box collecting, where buyers do not know which character variation they will receive until the box is opened, adds a layer of excitement and surprise that Canadians find addictive. The anticipation of discovering whether one has scored a rare or limited-edition figure has fueled a frenzy similar to trading cards and comic books of the past.

The Rise of Designer Toys in Canada

For decades, Canada’s collector culture was dominated by comic books, sports cards, and action figures. However, in the last ten years, designer toys have carved out their own niche. Unlike mass-produced items, designer toys are appreciated as small-scale works of art. Labubu sits at the heart of this movement, blurring the line between toy and sculpture.

Canadian collectors are increasingly viewing their collections not as childhood keepsakes but as curated galleries. Many proudly display Labubu figures in glass cases, on office desks, or as part of Instagram-worthy setups. This shift in perspective has elevated collecting into a form of personal storytelling, where each Labubu represents not just a figure but an emotional connection, a lucky find, or a moment of nostalgia.

The Influence of Social Media and Community

The role of social media cannot be overstated when discussing Labubu’s rise in Canada. Platforms like Instagram, TikTok, and Facebook groups have become hubs for collectors to share their latest finds, trade duplicates, and connect with fellow enthusiasts. The hashtag culture surrounding Labubu has turned it into more than just a collectible; it is now a global movement.

Canadian collectors, often spread across vast provinces, use these platforms to stay connected. For many, joining the Labubu community is about more than owning figures—it is about belonging to a tribe of like-minded individuals who appreciate art, design, and playfulness. This sense of belonging has contributed significantly to Labubu’s cultural impact.

Scarcity and the Thrill of the Hunt

One of the most compelling aspects of Labubu collecting in Canada is the thrill of scarcity. Limited-edition releases and rare variations are often sold out within minutes of release, leaving collectors scrambling to secure their prized figures. This scarcity drives secondary markets, where rare Labubu figures can fetch prices several times their original retail value.

Canadian collectors are no strangers to this chase. Whether it means lining up outside POP MART stores, setting alarms for online drops, or engaging in heated bidding wars on resale platforms, the hunt for Labubu is part of the fun. The sense of accomplishment that comes with finally securing a rare figure makes the experience even more rewarding.

The Appeal Across Generations

What makes Labubu especially fascinating is its ability to appeal across different generations. Younger fans are drawn to its playful, cartoonish appearance, while older collectors appreciate the artistry and nostalgia embedded in the design. Parents and children alike can be seen enjoying Labubu together, making it a family-friendly collectible that bridges generational gaps.

In Canada, where multiculturalism is a defining trait, Labubu resonates with a wide audience. The character transcends language and cultural barriers, appealing to both those who grew up with Asian pop culture influences and those who are new to the world of designer toys.

Labubu as a Cultural Bridge

Beyond its role as a collectible, Labubu is also serving as a cultural bridge between East and West. Canada’s strong ties with Asian communities, especially in cities like Vancouver and Toronto, have created a fertile ground for Asian pop culture trends. Labubu’s arrival in the Canadian collector scene is a natural extension of this cultural exchange.

For many Canadian collectors, owning Labubu is not only about having a toy but also about participating in a global movement. It represents a shared passion that connects people across borders, making the collecting experience feel larger than life.

The Future of Labubu in Canada

As the trend continues to grow, the future looks bright for Labubu in Canada. POP MART has been expanding its presence with more pop-up stores, online exclusives, and collaborations. The increasing demand suggests that Labubu is not a passing fad but a sustainable phenomenon that will continue to evolve.

Collectors are eagerly anticipating new releases, collaborations with other artists, and potential crossovers with fashion or lifestyle brands. Labubu’s adaptability as a character means it can evolve with the times, keeping collectors engaged for years to come.

Conclusion

The Labubu trend is more than just a wave in the Canadian collector community—it is a cultural moment. With its unique design, playful charm, Labubu Doll and the thrill of collecting, Labubu has carved out a place in the hearts of Canadians from coast to coast. It represents a blending of art, nostalgia, and community, all wrapped up in a mischievous little figure that continues to inspire excitement and connection.

As more Canadians discover Labubu, the movement shows no signs of slowing down. What started as a niche interest is now a nationwide passion, proving that sometimes the smallest figures can leave the biggest impact. For Canadian collectors, Labubu is not just a trend—it is a celebration of creativity, imagination, and the joy of collecting itself.

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