The North America stevia market attained a value of USD 266.98 million in 2024 and is projected to grow at a CAGR of 10.60% during 2025–2034, reaching USD 731.19 million by 2034. The market is experiencing robust growth due to the rising preference for clean-label, non-GMO, and plant-based sweeteners. Manufacturers are reformulating products with high-purity stevia extracts to meet evolving health-conscious consumer demands, delivering improved taste and transparency.
North America Stevia Market Growth Overview
The stevia market in North America is undergoing significant transformation, fuelled by the increasing shift toward natural and zero-calorie sweeteners. As obesity, diabetes, and other lifestyle-related health concerns rise, consumers are actively replacing artificial sweeteners with plant-based alternatives. Stevia, derived from the Stevia rubidian plant, offers a natural, calorie-free solution that aligns with modern dietary preferences. Food and beverage manufacturers are integrating stevia into soft drinks, confectionery, dairy, and bakery products to cater to this expanding demand.
North America Stevia Market Growth Size
In 2024, the market was valued at USD 266.98 million and is anticipated to witness substantial expansion over the forecast period. The growth is primarily driven by increased product diversification and stevia’s inclusion in a broader range of consumer goods. Its versatility as a sweetening agent in both packaged foods and beverages positions it as a key driver of the North American low-calorie sweetener industry.
North America Stevia Market Growth Trends
One of the most prominent trends in the market is the surge in demand for clean-label and plant-based products. Consumers are increasingly aware of ingredient sourcing, pushing manufacturers to ensure transparency and natural formulations. Additionally, the adoption of high-purity stevia extracts—such as Rebaudioside M and D—enhances sweetness without bitterness, improving product acceptance. Stevia’s growing application in functional beverages, sports nutrition, and sugar-free confectionery further drives its popularity.
Market Segmentation: North America Stevia Market
- By Extract Type
- Leaf
- Powder
- Liquid
- By Application
- Food and Beverages
- Oral Care
- Pharmaceuticals
- Tabletop Sweeteners
- Others
North America Stevia Market Growth Growth
The market’s strong growth trajectory is supported by regulatory approvals for stevia in a wide range of applications and continuous product innovation. Companies are investing in blending stevia with other natural sweeteners like monk fruit to enhance flavor profiles. The growing diabetic population and increased emphasis on weight management are accelerating the adoption of low-calorie sweetening solutions, creating a favorable market environment.
North America Stevia Market Growth Forecast
From 2025 to 2034, the North America stevia market is forecasted to grow at a CAGR of 10.60%, nearly tripling its market size to USD 731.19 million by the end of the period. Expanding use in carbonated drinks, flavored water, ready-to-drink teas, and dairy alternatives will remain the primary growth drivers. In addition, advancements in fermentation-based stevia production will enhance supply, reduce costs, and improve sustainability.
Competitive Analysis
The North America stevia market is moderately consolidated, with major players focusing on product innovation, partnerships, and sustainable sourcing to strengthen their market positions. Key players include:
- Nascent Health Sciences LLC (SoPure) – Known for high-purity stevia extracts and custom formulations.
- GLG Life Tech Corporation – Specializes in vertically integrated stevia production.
- Cargill Inc. – Offers the popular Truvia® brand, focusing on natural sweetness solutions.
- Archer Daniels Midland Company (ADM) – Provides diverse sweetener portfolios, including stevia blends.
- Ingredion Incorporated – Innovates with stevia-based sugar reduction solutions for multiple industries.
- Other – notable participants include Tate & Lyle PLC, Pure Circle (a subsidiary of Ingredion), and Evolve Holding SA, all contributing to competitive market dynamics.
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