Marketing cloud is the platform for delivering relevant, personalized journeys across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel. Below is an image that shows the different functionalities that Salesforce marketing cloud provides your organization – journey builder, contact management tools, content management tools, analytics builder and various channels like email and mobile.
Platforms – Salesforce marketing cloud provides you with 6 different platforms which your organization can utilize to build effective marketing strategies. I have described each of the different platforms in detail below:
- Journey Builder
- Audience Builder
- Personalization Builder
- Content Builder
- Analytics Builder
- Marketing Cloud Connect
Channels – Salesforce marketing cloud provides you with 5 different channels using which your organization can interact with its customers. I have described each channel below:
- Email Studio
- Social Studio
- Mobile Studio
- Advertising Studio
- Web Studio
blog in progress…! I won’t keep you waited too long