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What Is SEO / Search Engine Optimization?

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Having cleared up the approaches to search engine optimization, we can now go through what the different types of SEO are.
  • On-page SEO (on-site SEO)
  • Off-page SEO (off-site SEO)
  • Technical SEO
  • Local SEO