The Deloitte Football Money League
Europe’s top 20 clubs generated a whopping £ 980million less in 2019/20 than in 2018/19, with the COVID-19 outbreak ravaging football around the world.
Deloitte has put together its annual Football Money League, which offers an in-depth financial analysis of the financial performance of clubs over the previous season in terms of revenue generated, and as you can imagine, it’s not particularly pretty.
Let’s take a look at the top 20.
2019 turnover: £ 160.6m
Bundesliga team Eintracht Frankfurt made their first appearance in the top 20, which was able to avoid too much of their income falling from 2019 to 2020.
2019 turnover: £ 182.8m
Despite a better performance at the national level which earned them a return place in the Champions League, Napoli saw their income drop by 15% due to the reduction in broadcast income.
2019 turnover: £ 194.6m
It has been a mixed year for Lyon, whose poor form in Ligue 1 forced them to win the Champions League to return to competition this year. They reached the semi-final, but that’s where their dream ended.
2019 turnover: £ 185.5m
Everton’s 104% business revenue growth was higher than any other team managed in 2020, which has helped them make a marginal jump in the rankings this year, despite all the chaos surrounding them.
2019 turnover: £ 286.3m
Schalke expected to perform worse in 2020 after missing the financial boost that comes with European football, but the COVID-19 pandemic has made matters worse.
2019 turnover: £ 159m
Zenit are the only team outside the top five European leagues to make the top 20, although this is helped by the fact that their records reflect the calendar year instead of the financial year, so they don’t do not actually contain the impact of COVID-19.
2019 turnover: £ 321.3m
2020 saw Inter end many of their trade deals – a move that results in a short-term loss but hopefully a long-term gain – but surprising day-to-day revenue growth helped balance somewhat things.
2019 turnover: £ 324m
The loss of the day’s earnings was a big blow to Atletico Madrid, who had recently upgraded the Wanda Metropolitano and were hoping to recoup some of that money through ticket sales.
2019 turnover: £ 327.6m
Dortmund managed to stave off a significant drop in revenue in 2020 with small increases in broadcast and commercial revenue, which helped offset the obvious lack of ticket sales.
2019 turnover: £ 392.4m
The extension of the sponsorship deal with Emirates and the signing of a new deal with adidas have done wonders for Arsenal, whose business growth of £ 31.7million is the second highest on this list. This helped soften the blow of a £ 66.2million drop in broadcast revenue.
2019 turnover: £ 405.2m
No team on this list has seen a drop in revenue greater than Juventus’ 36%, and the Serie A team expect things to get a bit worse, as their poor performance in the Champions League Made them lose a nice payday.
2019 turnover: £ 459.3m
The only club in the top ten to record an increase in day income in 2020, Spurs also jumped in their trading income by hosting two NFL games, signing their Amazon documentary and signing a deal with HSBC.
2019 turnover: £ 452.2m
Chelsea avoided a significant drop by focusing on improving their business profile as additional sponsorship deals with Three and Duracell helped balance the books somewhat.
2019 turnover: £ 560.5m
In what may have been their most successful season from a pitch perspective, PSG have been unable to avoid a sharp drop in their overall income. A loan from the Professional Football League, the governing body of French football, helped PSG cope with the day’s lack of income.
2019 turnover: £ 538.2m
Manchester City’s final total does not actually include any prizes for their Champions League deep run, which had to be extended beyond the end of the season due to the pandemic, which will give a big boost. inch to 2021 numbers.
2019 turnover: £ 533m
Despite an 8% drop in revenues, Liverpool returned to the top 5 in the Money League for the first time since 2001/02. Mind what becoming the best England team can do for you.
2019 turnover: £ 627.1m
Manchester United’s huge 19% drop in revenue can be attributed to a loss in broadcast and match revenue, as well as another season outside of the Champions League. You can see why Ole Gunnar Solskjaer was so desperate to return to Europe’s premier competition.
2019 turnover: £ 581.8m
Recording only a 4% drop in revenue (the lowest among the top ten), Bayern Munich’s Champions League triumph will be recognized in the next edition of the Money League, but this will be offset by the Bayern’s decision to forgo part of its Bundesliga broadcast income. to help some of the smaller teams in Germany. How nice.
2019 turnover: £ 667.5m
With broadcast and match revenue booming, Real Madrid had to count on commercial success in 2020. They extended their partnership with adidas and continued on the path of taking control of their brand as a whole.
2019 turnover: £ 741.1m
Barcelona’s 15% drop in overall revenue is the second-largest of any team on this list, with the club estimating they have missed out on £ 155million due to the COVID-19 outbreak. However, external debts paint a grim picture for the team at the top of the 2020 list – all is not what it seems.
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