Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.
Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
Many SEO strategies have been developed nowadays, but there is one all professionals seem to agree on: using a key word. It is important to know what word or word phrase someone might type in the search engine. Sometimes a single word is not enough, while too many might be too much. Furthermore many SEO specialists make the mistake of using it too many times, the text becoming too stuffed. A successful optimization doesn’t mean only selecting the right keyword or keywords. Where it is placed and used is also extremely important. So it is not the quantity that is relevant here, but the quality of the key words or phrases and how they are used.
Go to every supplier who you do business with and have your business name, address, phone, and especially your URL added to their dealer locator. If they don’t have one, encourage them to start one. If they say no, ask if there is any way they can give you a mention somewhere on some back page. A link from a supplier has huge juice in improving your ranking.
Now, some people usually complain that they have nothing to write about. Of course, you couldn’t be more wrong. There is a ton of topics one can write about. One surefire way of solving this problem is by checking the comment and questions section on your site. This will help you find out what your customers want to know and at the same time give you something to write about.
SEO news It takes guts to run a publicity campaign because there is a lot of “no’s” in the industry. In fact, it is fair to say that a person will experience 90 to 95% “no’s” when trying to gain publicity for their business. This is because the reporters are only in the business of reporting news that is relevant and news worthy.
Article sites do not accept just any article. Each one has specific guidelines that you must consider and follow when putting your article together for submission to the site. The guidelines are set to help you in production of a quality article and maintain a collection of quality content on their site.