Inter confirms name will not change on next club name change
Change is in sight at Inter but unlike initial reports in Italy they will not be renamed Inter Milano.
The Italian giants have been known as Inter Milan for as long as everyone can remember, although the name is not correct. However, in an effort to modernize the club, the Milan giants are expected to undergo a major brand overhaul.
“Football Club Internazionale Milano” is the real name of I Nerazzurri and they have been called so since their formation in 1908, with “Internazionale”, which means international, a particular nod to the wish of the founders of the club to accept players from all over the world.
Gazzetta dello Sport had reported that as part of Inter’s plan to turn things around, that name would be consigned to the ‘attic’ in favor of a new name and badge that would focus specifically on the letters I and M; with the intention of better marking the bond between club and city, which was also a feature of the 2020/21 home and away kit launched during the summer.
But in an interview with Italian news agency ANSA, managing director Alessandro Antonello confirmed that the reported name change was not true, although more changes would be made.
“Inter will not be changing their names,” Antonello said. “The club have been working for more than a year on a marketing project, based on the historical values of Inter, which aims to bring together and involve millions of fans and to further strengthen the link with the city of Milan.
The news of Inter’s rebranding comes amid other big upheavals, especially around infrastructure. Inter and neighbors AC Milan are working together on the construction of a new stadium to replace the iconic San Siro, while a new corporate structure could be installed at the club.
Chinese real estate developer Evergrande has even been asked to replace Pirelli as the club’s main sponsor – Pirelli has been synonymous with Inter shirts since 1995.
On the pitch, Inter – led by Antonio Conte – are determined to win a long-awaited Serie A title after going terribly short last season. They are tied on points with the Milan leader, although they are second on head-to-head points basis after losing the Derby della Madonnina in October.
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