WhatsApp Us Now
Born X Raised is a streetwear brand that emerged from the heart of Los Angeles, California, offering more than just clothing — it represents a voice for communities often overlooked in the growing waves of gentrification and cultural erasure. Founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, Born X Raised quickly became synonymous with authenticity, pride, and defiance, making it one of the most culturally resonant streetwear labels in the game.
At its core, Born X Raised is a love letter to Los Angeles. The city is not just a backdrop but a living character within the brand’s identity. Every collection, graphic, and collaboration carries threads of LA’s complex cultural tapestry — from the vibrant Chicano community to the old-school neighborhoods that gave the city its soul long before the tech boom and luxury developments moved in. The brand’s very name is a declaration of loyalty: it speaks to those who were “born and raised” in their neighborhoods, standing firm even as their surroundings change beyond recognition.
Chris “Spanto” Printup’s personal journey is deeply embedded in the DNA of the brand. Raised in Venice, California, Spanto saw firsthand the rapid transformation of his hometown, where communities were pushed out and historical roots were torn up to make way for gentrification. His experience was not unique, but his response was: he turned that pain and resistance into art and fashion. Alongside 2Tone, a creative force with deep ties to LA’s graffiti and skateboarding scenes, Spanto crafted Born X Raised as a platform that could elevate marginalized voices and reclaim space through style.
The aesthetic of Born X Raised is unapologetic and bold. It draws heavily from street culture, gang iconography, and old English typography — all elements that resonate with those who understand the language of LA’s streets. The brand’s designs often feature strong statements and graphics that challenge outsiders’ perceptions while affirming the identities of those within the community. This raw, real approach is what sets Born X Raised apart in a world where streetwear has increasingly been co-opted by luxury houses and mass-market chains.
Beyond graphics and slogans, Born X Raised tells stories. Their collections frequently reference local traditions, whether it’s the lowrider car culture, Venice Boardwalk legends, or the deep roots of indigenous and Mexican-American heritage in California. By doing so, the brand not only preserves the narratives of these communities but also brings them into global conversations through the medium of fashion.
One of the key reasons Born X Raised has maintained its cultural credibility is its refusal to compromise its principles. The brand doesn’t chase trends or bend to the pressures of commercialization. Instead, it operates on its own terms, often releasing limited drops that sell out quickly, creating a sense of exclusivity while maintaining an intimate connection with its loyal base. This approach also ensures that every piece carries weight — it’s not just apparel; it’s a statement of belonging and resistance.
Collaboration has been another pillar of Born X Raised’s growth. The brand has partnered with major players like Nike, the Los Angeles Dodgers, and even the NHL, bringing its streetwise sensibilities into new arenas. These collaborations are never superficial; they’re always rooted in mutual respect and cultural alignment. For example, their work with Nike often pays homage to LA’s sports culture, while their Dodgers collaboration became a historic moment, marking the first time the team officially embraced a streetwear brand that represents the city’s grassroots identity.
Despite its global recognition, Born X Raised remains deeply community-oriented. The founders have continually used the brand’s platform to give back, hosting charity events, supporting local organizations, and spotlighting LA artists and creators. This grassroots connection has fostered a sense of loyalty among fans, who see Born X Raised not just as a brand, but as a movement that speaks directly to their lived realities.
Tragically, Spanto’s life was marked by personal battles, including a cancer diagnosis that he openly discussed as part of his journey. Rather than slowing down, he used his platform to advocate for resilience and hope, further solidifying the brand’s role as a beacon for those facing adversity. His authenticity and courage became part of the brand’s mythos, inspiring countless fans who see their own struggles reflected in his story.
Born X Raised’s influence stretches beyond fashion. It has become an integral part of the dialogue about urban displacement, cultural preservation, and the fight against gentrification. By championing the voices of those often ignored in mainstream narratives, the brand has made itself essential not just in streetwear circles but in broader cultural movements.
In terms of style, Born X Raised pieces are instantly recognizable. They favor oversized fits, heavy cottons, and strong graphic placement, creating garments that feel substantial both physically and symbolically. The use of Gothic fonts, archival photographs, and LA iconography gives the clothes a distinct sense of place and purpose. Whether it’s a hoodie bearing the phrase “No One Likes Us But We Don’t Care” or a T-shirt that references local landmarks, each item serves as wearable commentary on social issues and identity.
In an era where fashion often feels disconnected from its roots, Born X Raised stands as a reminder that clothing can be both beautiful and meaningful. It proves that streetwear can still be a weapon of cultural affirmation, rather than just another commodity. As the brand continues to grow, it carries with it the weight of its community’s hopes, struggles, and pride — ensuring that, no matter how much the world changes, the spirit of Los Angeles endures.
Looking ahead, Born X Raised shows no signs of losing its edge. Its commitment to authenticity, community, and culture remains its driving force. For many, wearing Born X Raised is more than just a fashion choice; it’s a declaration of roots, resistance, and resilience. As long as there are neighborhoods fighting to keep their identities intact, Born X Raised will continue to be their banner bearer — a brand born from the streets, raised by the people, and destined to leave a lasting mark on the world.
