Bayern Munich to wear shirt designed by Pharrell Williams in DFB-Pokal to mark end of “Human Race” campaign
Bayern Munich will wear a stunning jersey co-designed by Pharrell Williams in their DFB-Pokal match against Holstein Kiel, to commemorate the end of their Human Race campaign.
The initiative defends diversity in sport and society with € 100,000 in sales of the special jersey donated to the charity SOS Villages d’Enfants. The campaign was jointly run by adidas and Pharrell’s lifestyle company Humanrace, but Bayern weren’t the only team to receive a remarkable new jersey.
Williams has also helped design shirts for Arsenal, Juventus, Manchester United and Real Madrid, all of which were inspired by a glorious moment in the club’s past.
The Bayern effort is a modern take on the stripe they wore between 1991 and 1993, which caught the attention of contemporaries with its bold three-stripe print on the shoulders and shorts. Williams and the designers at Humanrace recreated this look by hand using heavy acrylic paint, and the result is mesmerizing.
Reflecting on the end of the Human Race campaign, Bayern President Herbert Hainer said: “Social values such as diversity and tolerance are essential parts of FC Bayern’s DNA. With around 300,000 members, we are the biggest sports club in the world, and as “the biggest sports family in the world” we want to take on this responsibility.
“Sport connects people all over the world. FC Bayern want to play a role in it. ”
CEO Karl-Heinz Rummenigge added: “We are very satisfied with our ‘Human Race’ campaign. FC Bayern have once again been able to set an example in terms of diversity and tolerance.
“We are also very happy that € 100,000 was raised for the organization SOS Children’s Villages in the world. We would also like to thank our fans here who, by purchasing this very special jersey, have shown that they share the values that FC Bayern lives. We all wear the same jersey. “